September 14, 2023 3 min read


EveryMatrix Agrees to Supply Technology to Matchbook

Leveraging EveryMatrix's CasinoEngine and BonusEngine, the tier-1 operator is expected to propel its casino operations

The provider of iGaming content, software and solutions, catering to sports betting, casino, payment and affiliate management companies within the global gambling industry, EveryMatrix, inked a new partnership with Matchbook, a tier-1 operator in the UK. Announced Thursday, the new collaboration will see the operator benefit from EveryMatrix’s innovative platform and technology solutions.

Thanks to the deal, Matchbook will gain access to the company’s leading integration and productivity platform called CasinoEngine. Backed by the platform, the operator is expected to strengthen its casino operations. Additionally, the new agreement includes EveryMatrix’s BonusEngine, consisting of tools that increase customer engagement, reactivation and retention.

The leading tools provided by the iGaming software supplier have already proven their efficacy and success with major brands across the globe. Now, thanks to the new collaboration, the UK tier-1 operator is expected to strengthen its offering, engage with new customers and boost its results.

Malcolm Graham, Matchbook’s CEO, spoke about the company’s sports product that is popular as best-in-class. According to him, the partnership with EveryMatrix will help the company elevate its casino offering and deliver thrilling personalized experiences for players online. Finally, Graham said: “I’m delighted to have EveryMatrix on board and we’re all looking forward to the journey ahead.”

Our sports product is well recognized as best-in-class and, with our new partnership with EveryMatrix, we fully intend to replicate that success in casino creating the ultimate 21st century player experience with the latest personalized content, bonuses and rewards.

Malcolm Graham, CEO at Matchbook

The Deal Expands the Reach of EveryMatrix’s Solutions

Stian Enger Pettersen, EveryMatrix’s head of CasinoEngine, added that Matchbook has a strong presence within the gambling sector in the UK. He pointed out that EveryMatrix is thrilled to power the brand’s operations and enable them to grow further and expand their position, fueled by the company’s BonusEngine and CasinoEngine.

Pettersen spoke about the innovative technology and products EveryMatrix brings. Finally, he explained that operators backed by such engaging and effective solutions can benefit from long-term growth.

We’ve long admired Matchbook as one of the standout brands in the UK, so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine.

Stian Enger Pettersen, head of CasinoEngine at EveryMatrix

Recently, EveryMatrix released its Q2 2023 results, outlining strong growth and exceptional performance. Late last month, the company confirmed that its Q2 net revenue hit €27 million ($29.4 million), up 82% year-over-year. The outstanding results reaffirm the positive momentum accumulated by EveryMatrix, considering that this was the seventh consecutive quarter the company reported an increase in revenue and profit margin.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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