September 14, 2023 3 min read


Play’n GO Expands Its Reach to West Virginia with BetMGM Partnership

This move underscores the company's dedication to providing top-tier gaming experiences to players across North America

In a significant stride towards conquering the US iGaming market, Play’n GO, the renowned global casino entertainment provider, has made its grand entrance into West Virginia. The Mountain State is now home to an array of thrilling Play’n GO slot titles, thanks to a strategic partnership with BetMGM.

Play’n GO’s Enthralling Titles Arrive in West Virginia for Gamers

Players in West Virginia are in for a treat as they can now immerse themselves in the captivating world of Play’n GO classics. Titles like Book of Dead, Reactoonz, Boat Bonanza, and the highly acclaimed Gerard’s Gambit, which was shortlisted for the prestigious 2023 Game of the Year award, are all at their fingertips.

Magnus Natt och Dag, the commercial director for North America at Play’n GO, expressed his enthusiasm about the company’s latest venture. He stated: “We’re delighted to be able to offer our game catalog to players in West Virginia, and we’re confident that players there will love engaging with our content. Play’n GO prides itself on producing games that engage players and keep them coming back for more, and we’re sure that we will replicate our success here in West Virginia too. Success in a sustainable, regulated industry has always been Play’n GO’s primary focus, and we can’t wait to get started in West Virginia.”

As part of its North American expansion strategy, Play’n GO has bolstered its team with key hires based in the United States. 

Play’n GO Thrives in US Expansion, Adding West Virginia to the Mix

This landmark expansion marks Play’n GO’s fourth foray into the American iGaming landscape. Previously, the Swedish gaming giant had successfully launched its games in New Jersey, Michigan, and Connecticut. Now, West Virginia joins the ranks of states where players can revel in Play’n GO’s exceptional gaming content.

In August, Play’n GO entered a partnership with Rush Street Interactive, enabling the supply of its games to RSI’s BetRivers platform in New Jersey and Michigan. This collaboration allowed RSI to expand its offerings and deliver popular Play’n GO titles to its growing customer base, while Play’n GO extended its North American reach.

In February, Play’n GO continued its expansion in the North American iGaming market with the acquisition of a license in Connecticut

The company’s strategy focuses on delivering engaging content to partners and strengthening retention efforts, with plans to release over 50 new products in 2023 to meet the unique challenges of North America’s iGaming industry. 

In 2022 alone, Play’n GO released over 50 online slot titles and established its presence in more than 25 regulated jurisdictions worldwide. 


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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