August 17, 2023 3 min read

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Play’n GO Expands in Michigan and New Jersey via RSI Deal

The renowned iGaming content supplier agreed to power Rush Street Interactive's BetRivers brand with games for two US states

The Swedish-founded company with a strong presence in the online gambling sector, Play’n GO, signed a new deal with the famous betting and gaming company in the United States, Rush Street Interactive, Inc. Details regarding the new collaboration emerged Thursday and see Play’n GO agree to supply games, powering RSI’s BetRivers platform.

Under the terms of the content agreement, BetRivers will be able to roll out games from the renowned casino entertainment provider to its customers in strategic markets such as New Jersey and Michigan. Per the new deal, the brand’s customers in the two states will be able to enjoy thrilling Play’n GO games, including Rise of Merlin, Fire Joker and KISS: Reels of Rock.

Judging by a statement, RSI plans to expand further its offering and deliver more games from Play’n GO soon. The collaboration represents an important deal for the brand as it enables it to engage with its growing customer base by delivering thrilling and unique titles from the famous iGaming content developer.

At the same time, the deal complements Play’n GO’s North American growth, allowing its engaging games to reach new audiences in Michigan and New Jersey. The iGaming content provider deemed the new collaboration “technical,” as its content will be integrated into RSI’s platform directly.

Coinciding with its US-facing content deal, Play’n GO announced the release of Honey Rush 100, the sequel of its popular Honey Rush game from 2019. The latest slot game delivers thrilling experiences with its hexagonal grid and rewarding features.

The Content Agreement Brings Excitement for Play’n GO, RSI

Richard Schwartz, RSI’s CEO, explained that an ongoing goal for the company is to deliver unique and entertaining experiences to its growing customer base. According to him, the partnership with Play’n GO complements this goal and delivers some of the most popular games from the renowned iGaming content developer.

Schwartz explained that Play’n GO has a growing portfolio of unique titles that stands out with quality and innovation. “We look forward to many years of success together,” he said in conclusion.

We have always firmly believed that our games would appeal greatly to the US market and this partnership with Rush Street Interactive, one of the most experienced and trusted online operators in North America, is a great opportunity to introduce our games to that audience.

Magnus Olsson, chief commercial officer at Play’n GO

Magnus Olsson, Play’n GO’s chief commercial officer, added that the company anticipated its content to be well-received within the US market. He acknowledged RSI’s extensive experience and strong market position, saying that this deal is a perfect fit for Play’n GO to deliver its games to new audiences.

Olsson revealed that the two companies are united by a common goal which is player safety. Finally, he said that Play’n GO is looking forward to delivering engaging experiences for BetRivers’ clients.

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William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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