August 25, 2023 3 min read


Entain’s Australian Arm Implements Substantial Job Cuts Across Departments

The move comes as the company strives to realign itself with evolving market dynamics, prompting a reshaping of its personnel structure

In response to shifting consumer spending patterns and a need for operational adjustments, Entain, the prominent operator behind well-known brands like Ladbrokes and Neds, has taken a strategic step by cutting a significant portion of its Australian workforce. 

Entain Responds to Challenges with Workforce Reductions

Over 50 positions have been eliminated from Entain’s Australian arm as indicated by The Australian Financial Review. These job cuts have spanned various departments including customer service, digital, technology, and marketing, demonstrating the comprehensive nature of the company’s restructuring efforts.

Entain’s Australian expansion had been marked by a remarkable growth trajectory, with staffing numbers doubling over the past two years as consumer demand surged. However, the company now faces a more complex business landscape characterized by shifting economic conditions and regulatory changes. To address these challenges and secure its position for future growth, Entain deemed it necessary to streamline its operations.

An anonymous Entain representative revealed that this workforce adjustment was part of a broader strategy aimed at positioning the company optimally for its upcoming growth phase. The spokesperson indicated that following a swift period of growth in Australia and, akin to the approach of most major technology-led companies, Entain was consistently assessing business operations and making adjustments to their structures in order to position themselves for the subsequent stage of growth. While these changes have resulted in job losses, they also pave the way for a more streamlined and agile organization, better equipped to adapt to market dynamics.

Entain’s Worldwide Adaptation and Regulatory Challenges

The impact of these changes is not limited to Australia alone, as Entain’s global footprint extends to operations in the UK, Europe, and South America. Sources familiar with the matter suggest that similar cost-cutting measures have been implemented across these regions to ensure the company’s competitiveness and sustainability.

It’s worth noting that these adjustments in the workforce come on the heels of other developments for Entain. The company recently secured management rights for New Zealand’s sports betting monopoly, TAB NZ, a move that is anticipated to enhance its international reach and profitability. However, Entain also faces regulatory challenges, including the launch of the BetStop self-exclusion register and increased scrutiny of gambling advertising.

Additionally, Entain recently faced scrutiny for violating the New Zealand Gambling Act by promoting its products illicitly shortly after receiving ministerial approval for its takeover of TAB NZ. Entain’s breach through unauthorized advertising highlighted the country’s outdated gambling laws, prompting discussions of potential regulatory changes.


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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