February 27, 2024 3 min read


DraftKings’ Resilience Shines Amidst Market Challenges, Signals Growth

Since the beginning of the year, DraftKings shares have experienced a notable rise of 14.35%, building on the impressive growth seen in the previous year when the stock almost tripled in value.

In the midst of recent market fluctuations, DraftKings Inc appears to be garnering significant attention from investors eyeing potential opportunities. Despite experiencing a 9.56% decline over the past week, DraftKings stock has remained resilient, prompting experts to consider the current scenario as a potential buying opportunity.

DraftKings Rides the Market Fluctuations and Positions Itself for Future Success

Year to date, DraftKings shares have seen a commendable 14.35% increase, following a remarkable performance last year where the stock nearly tripled in value. While the recent pullback has brought DraftKings stock down by 11.64% from its 52-week high, it remains comfortably distant from the bear market territory, according to Schaeffer’s Investment Research.

Market observers speculate that recent sell-offs in DraftKings could be attributed to concerns regarding the stock’s valuation and complexities surrounding its $750 million cash and stock acquisition deal for online lottery provider Jackpocket which was completed this month. The transaction is expected to enhance DraftKings’ market presence, particularly in the digital lottery sector, pending regulatory approval by the second half of 2024. 

However, analysts like Jordan Bender of JMP Securities suggest that DraftKings warrants a high valuation akin to previous high-growth stocks.

Valuation aside, the current market environment appears conducive to growth equities, potentially signaling further upside for DraftKings. Insights from the options market further bolster this sentiment. 

Options Traders Eye DraftKings Amidst Short Seller Intrigue

DraftKings, known for its growth trajectory and susceptibility to event-driven movements, remains a focal point for options traders. The behavior of short sellers adds another layer of intrigue, with approximately 19.81 million shares held short, constituting nearly 5% of the stock’s float. Observers note that a significant move higher in DraftKings could prompt short sellers to cover their positions, potentially igniting a rally in the stock.

It must be noted that DraftKings released its Q4 2023 financial report, showcasing impressive revenue growth, with total revenue for 2023 reaching $3.67 billion, up by nearly 64% from the previous year. 

The company also reported a significant increase in Q4 revenue to $1.23 billion, driven by strong customer engagement, expansion into new jurisdictions, and product innovation. 

CEO Jason Robins expressed confidence in maintaining customer focus and product expansion in 2024, following the company’s positive performance despite challenges in sports outcomes.

Overall, despite recent market turbulence, DraftKings continues to exhibit resilience, supported by various factors including technical indicators, market sentiment, and options activity. As investors navigate volatile waters, DraftKings stands out as a compelling opportunity in the evolving landscape of online sports betting and gaming.


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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