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Silvia Pavlof December 7, 2023 3 min read
DraftKings CEO Confident in Company’s Resilience Amidst ESPN Bet Launch
During the 3rd Annual Craig-Hallum Online Gaming Conference, Robins highlighted DraftKings' commitment to upholding a robust product and remaining faithful to its established playbook
DraftKings CEO, Jason Robins, has expressed confidence in the company’s position in the online gaming market, stating that the recent launch of ESPN Bet does not pose a threat to DraftKings’ trajectory.
DraftKings CEO Jason Robins Stresses Product Excellence
Speaking at the 3rd Annual Craig-Hallum Online Gaming Conference, Robins acknowledged the competitive landscape but emphasized DraftKings’ focus on maintaining a strong product and staying true to its playbook.
Despite the significant impact of ESPN Bet’s launch, with over a million downloads in the first six days, Robins remains optimistic about DraftKings’ market standing. He highlighted the company’s history of facing waves of competition and its ability to navigate through them successfully. Robins mentioned that ESPN Bet seems to be playing for the long term rather than making a short-lived splash, and he welcomed the potential for market growth brought by new players and innovations.
Robins stressed the importance of having the best product, citing it as a key factor in DraftKings’ ability to outperform in the market. He believes that a superior product leads to organic benefits in terms of customer acquisition and lifetime value. The CEO expressed confidence in DraftKings’ playbook, emphasizing that sticking to it will yield positive results regardless of competitive challenges.
Robins Unveils DraftKings’ Next Moves with Progressive Parlays, iGaming Success, and More
Looking ahead, DraftKings is set to launch progressive parlays in the coming weeks, offering sports bettors a chance to win consolation prizes even if all legs of their parlays do not hit. Robins sees this as a differentiated product that will meet customer demand.
On the iGaming front, Robins considers it a hidden gem for DraftKings, noting the company’s success in gaining market share, especially in the face of initial doubts about reaching close to 30%. He expressed enthusiasm about the untapped potential of iGaming, highlighting the company’s bullish stance and significant investments in the product.
Robins also briefly touched on the potential for international expansion and new product verticals in the longer term. While acknowledging these opportunities, he emphasized the current focus on the existing market and the upside within the United States, emphasizing the benefit of maintaining a singular focus:
“I think, we would be executing well anyway, but I have to say it is at least in part due to the fact that we are really focused on one geography and on winning there. And I think if you look at some of our competitors, they are not so or they are focused on other lines of business.”
In other recent news, DraftKings launched Pick6, a new peer-to-peer fantasy sports game available in six US states, including Maryland, Minnesota, Oklahoma, South Carolina, Tennessee, and Wisconsin.