DraftKings Becomes WNBA’s Official Sports Betting and DF Partner

Sports entertainment giant DraftKings has unveiled a major partnership agreement with the Women’s National Basketball Association (WNBA). Per the deal, the operator will serve as the league’s official sports betting and daily fantasy partner.

According to the official announcement, the deal will provide DraftKings with rights to WNBA league and collective team intellectual property, allowing it to produce branded products. In addition, the sports betting giant will get access to marketing, activation and hospitality opportunities for tentpole league events, like the AT&T WNBA All-Star Game.

Furthermore, DraftKings will now be able to leverage official WNBA data feeds to fuel the sports betting experience it offers to fans.

In the meantime, the WNBA will extensively promote DraftKings’ brand across its digital and linear platforms. The renowned operator will also serve as presenting partner of the WNBA Postseason Push – a new WNBA content platform that features league highlights, social integrations, and odds updates.

DraftKings reiterated its commitment to promoting sports betting in a responsible way, which is in line with its social responsibility strategy. The company noted that its partnership with the WNBA will champion responsible gaming best practices, considering that both parties are active members of the American Gaming Association and supporters of its Have A Game Plan. Bet Responsibly campaign.

DraftKings’ partnership with the WNBA reflects its ongoing commitment to supporting professional sports. The operator has also served as an official partner of the NBA since 2021.

Representatives Are Excited about the Tie-Up

Matt Kalish, DraftKings’ president for North America, commented on the matter, praising the WNBA’s tremendous growth over the past few years. He lauded the league as a “bright spot in the sports world,” adding that he is proud to support its efforts to expand the game.

It is a priority for us to deliver the most engaging WNBA content to DraftKings’ platforms and through our collaboration with the WNBA this season, we will be able to enhance the experience for millions of our customers and WNBA fans.

Matt Kalish, president NA, DraftKings

WNBA representatives also expressed their excitement about the partnership. Lisa Leslie, a Naismith Basketball Hall of Famer and DraftKings talent ambassador, has worked alongside both DraftKings and the WNBA and was thrilled to see the two parties come together.

The WNBA is rapidly expanding its reach and DraftKings has an unmatched ability to further generate additional fan engagement. I am looking forward to seeing DraftKings elevate the WNBA’s fan experience in the midst of this record-breaking season.

Lisa Leslie, talent ambassador, DraftKings

Finally, Colie Edison, chief growth officer at the WNBA, said that the partnership with industry leaders, such as DraftKings, will further expand the popularity of the league, allowing fans to engage with their favorite teams.

This opportunity for DraftKings to lean in with us to support women’s sports will welcome more fans to the WNBA. We’re looking forward to working alongside DraftKings to further enhance innovation and equity in women’s sports.

Colie Edison, chief growth officer, WNBA

In other news, DraftKings’ legal battle against its former head of VIP, Michael Hermalyn, recently reached a new juncture.