- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Codere Online with a New Ad Campaign in Buenos Aires

Codere Online has launched its first campaign in Buenos Aires, Argentina’s capital. This comes a few months after the operator forayed into the city.
The Next Big Move Is Yours
Codere Online rolled out a new marketing campaign with the motto “The next big move is yours.” The campaign prompts bettors in Buenos Aires to try out Codere’s diverse gambling offerings. By using the operator’s site, local punters can bet on sports or play slots and casino games.
Codere Online teamed up with the Italia agency for the creation of the new campaign. It will be broadcast on various local TV channels and the web starting this month. From then on, local people will be seeing the new ads for the remainder of the year.
The promotional content consists of six short videos that will go live on TV and the Internet. According to the operator, they will represent ordinary everyday situations where people enjoy betting as a social activity.
The Operator Consolidates Its Influence in the Region
Alberto Telias, the chief marketing officer of Codere Online, spoke about the new ad campaign. He is certain that it will reinforce the operator’s brand in the region. In particular, the new ads will help it to promote Codere Online’s content to local bettors and inspire them with supreme experiences.
Telias added that the Codere brand will continue improving its content with key partnerships, such as agreements with soccer teams, that appeal to customers’ passions and preferences.
Codere Online is a spun-off part of the Spanish operator Codere that was segregated from its land-based business. Codere focuses on the LATAM region but has been considering changing its focus since a new management team came into power.
Argentina’s gambling market isn’t homogeneous and instead allows major regions to decide their gambling laws by themselves. Buenos Aires launched its regulated gambling market in 2021. Soon after that, Codere Online secured a license from the Lotería de la Ciudad de Buenos Aires. With the regulator’s approval, Codere Online forayed into the city.
Codere Online Continues to Grow
Codere Online is currently available to customers in Colombia, Mexico and Panama. The brand also has existing agreements with some of the most notable soccer teams in the region, including Argentina’s Club Atlético River Plate and Real Madrid CF.
Codere Online’s 2021 financial reports showed that the brand is consistently growing. In the second quarter of the year, the operator posted a 43% rise in revenue. Despite the regulatory headwinds, the company successfully maintained its momentum, ending the year with a 17% year-on-year growth.
Mexico remains one of Codere Online’s most important markets and was one of the main contributors to the brand’s favorable Q1 2022 results.
Related Topics:
Yasmin is an accomplished iGaming and gaming journalist with over 10 years of experience writing for various publications. Her expertise spans the entire iGaming sector, traditional sports, and online poker. Yasmin's comprehensive knowledge of online gaming adds significant depth to our coverage, making her an invaluable asset to our team.
Must Read
Industry
February 3, 2025
UNLV Researchers Push for a New Approach to Responsible Gambling
More Articles
Business
February 7, 2025
How Brazil’s First Month of Regulated Betting Looked Like
Industry
February 5, 2025
H2 Gambling Capital Predicts Huge Rise in Brazilian iGaming
Industry
February 4, 2025
Florida Regulators Demand Three Illegal Operators to Exit State
Casino
February 3, 2025
Online Gambler Scores €3M Dream Drop Mega Jackpot on a €2 Bet
Industry
January 30, 2025
Colombian Government Introduces Tax Measures on Gambling
Industry
January 29, 2025
Indiana iGaming Bill Picks up Speed, Enjoys Bipartisan Support
Casino
January 29, 2025
Brazil Poised to Pass Land-Based Casino Law
Industry
January 28, 2025
Bill Filed in New Hampshire for Legalizing Online Casinos
Legal
January 27, 2025
Loterj Ordered to Cease Operations Outside Rio de Janeiro
Industry
January 27, 2025
Brazil Trying to Stop Welfare Funds from Being Used on Gambling
Industry
January 23, 2025
Betty Bolsters Global Growth via Franchise Model
Industry
January 22, 2025
Sen. Addabbo Seeks to Legalize iGaming in New York
Industry
January 21, 2025
Curaçao Unveils Details on Updated Gambling Legislation