August 24, 2021 3 min read


Chalkline’s Series A Funding Yields $2.7M

Chalkline announced the end of its Series A financing. The business-to-business sports betting customer acquisition and retention platform revealed that the funding round had yielded about $2,7 million

The Successful Round Will Drive Chalkline Forward

The funding round was led by venture capital firm Parlay Capital Holdings and Patrick Conroy. As a result, Parlay Capital Holdings’ chief executive officer, Greg Buonocore, and Patrick Conroy, will join Chalkline’s board of directors. 

Chalkline also received interest from other veteran gaming investors. Some notable names among them are Afshin YazdianAndrew Braitchouk, and Clay Travis. Braitchouk is the group finance director of Sports Media Interactive, a strategy consultancy primarily operating in the data comparison, sports information, and data feed space. Travis, on the other hand, is the founder of sports news outlet Outkick, as well as a commentator at FOX Sports. 

The revenue from the Series A financing will be put to good use to boost Chalkline’s product development and reinforce the company’s position on the market.

Chalkline’s co-founder and chief executive officer, Daniel Kustelski, commented on the results of the Series A funding. He stated that he is delighted by the investor interest and thrilled to welcome such an “outstanding group of professional investors and seasoned gaming executives” to Chalkline’s team.

The CEO noted that the sports betting industry and the iGaming industry are having a tremendous boom in North America and are providing fertile soil for what Chalkline offers.

“Our localized state-level freeplay sports games have always been a key part of the Chalkline product suite, but we’re most excited about the rollout of our personalization products, like our GameChanger ‘favorite team’ game,” Kustelski explained.

Chalkline’s Story So Far

Chalkline was founded back in 2016 and combines industry expertise from betting, technology, business intelligence, media, and digital marketing.

The firm used to be called Chalkline Sports until it dropped the “sports” part of its name this spring to rebrand as Chalkline and explore a wider market. At that point, the company added lottery and casino games into its repertoire. 

Chalkline describes that its mission is to “build the business-to-business SAAS acquisition and retention flywheel for the industry.” It is currently working with some major names among the global sportsbooks and sports media companies, such as Churchill Downs, Chive Media Group, and JACK Entertainment

In June, Chalkline partnered with to launch a new online gaming platform by the name

Chalkline’s platform BettorGames boasts delivering over 20,000 different freeplay and real money games and has been frequented by over 10 million bettors. 


Luke is a media graduate who is looking to build upon his experiences from his strong love of sports betting and casino games which started during his first year of college. His fresh mindset always brings new content ideas to the team and his editorial skills will continue to grow with the help of the upper management team at

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