Caesars Extends Its Long-Term Deal with the NHL

American gaming and betting veteran Caesars Entertainment announced the renewal of its US-facing partnership with the National Hockey League (NHL). As a result, the operator will continue serving as the league’s official sports betting and gaming partner.

The extended partnership will also, for the first time, provide Caesars Digital with access to NHL-owned intellectual property, allowing it to develop and promote NHL-branded iGaming experiences. Fans can expect to see new hockey-themed games on the bookmaker’s newly launched Caesars Palace Online Casino brand.

In addition to that, Caesars has also secured the right to continue offering VIP NHL-themed experiences to members of its Caesars Rewards loyalty program. The operator will also be able to use NHL team logos and imagery on its sports betting app, Caesars Sportsbook.

Furthermore, the NHL will promote Caesars’ brand on national NHL broadcasts of Stanley Cup Playoff games in a number of Caesars markets.

Caesars reiterated its commitment to providing sports aficionados with unforgettable betting experiences and reminded its fans that every wager allows Caesars Rewards members to win Tier Credits. Credits can then be redeemed for a variety of experiences and discounts at Caesars-branded hotels and casinos across the US and Canada.

The Partnership Is All about Engaging Fans in New Ways

Caesars Digital’s president, Eric Hession, commented on the extended deal with the NHL, saying that his team is deeply involved in the Stanley Cup.

With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides.

Eric Hession, president, Caesars Digital

Hession added that the expanded deal reflects the gambling company’s desire to bring unforgettable experiences to its customers.

Jason Jazayeri, vice president of business development at the NHL, shared his excitement about the extended partnership. According to him, the deal with Caesars has always been about finding innovative ways to engage the passionate hockey fanbase.

We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans.

Jason Jazayeri, VP of business development, NHL

Speaking of extended partnerships, Caesars recently extended its deal with Evolution. Under that deal, the latter company agreed to work with the Caesars Digital brand to establish many new live casino studios across the US.

In terms of business, in February, Caesars revealed its plans to sell $1.5 billion in bonds and secure a new $2 billion loan.