February 2, 2023 2 min read


Betsson Confirms Support for UN Global Compact Initiative

The leading online gaming operator recognized globally, Betsson, became the latest company to boost its sustainability efforts by joining the United Nations (UN) Global Compact initiative

Announced Thursday, the company joins a growing roster of organizations around the globe that have already shown support for the initiative. Per the new collaboration, Betsson will embed ten principles from the Global Compact into its operations. The changes are going to affect the company’s policies related to anti-corruption, labor, environment, HR, as well as other strategic operations.

Some of the principles that are a part of the UN Global Compact initiative were already implemented by Betsson within its Code of Conduct. However, now, the company is further strengthening its operations by showing formal approval and joining the global initiative that is already supported by thousands of companies around the world.

Ultimately, the implementation of the ten principles will help Betsson uphold “its basic responsibilities to people and planet, but also setting the stage for long-term success,” a statement released by the company reveals. The collaboration will also see the company continuously improve its strategies, keep a proactive position and take practical actions.

Under the terms of the collaboration, Betsson will have to annually release a Communication on Progress report. This whitepaper will include details regarding improvement processes implemented by the company and their impact on society.

The Company Strengthens Sustainability Efforts

Jesper Svensson, Betsson Group’s CEO, said that the company is excited to support the initiative and give a boost to its sustainability efforts. Moreover, he added: “We believe in the power of business to drive positive change and are committed to using our resources to contribute to the global effort to create a more inclusive and sustainable world for all.”

We are proud to be joining the Global Compact and taking this next step towards strengthening our sustainability efforts,

Jesper Svensson, CEO of Betsson Group

Currently, more than 15,000 companies from 160 countries around the globe have vouched support for the UN Global Compact initiative. Additionally, 69 local networks have also backed the initiative, which is famous as the biggest corporate sustainability effort on a global scale. The implementation of the initiative’s ten principles seeks to help global companies benefit from a unified strategy that ensures the protection of the environment, human rights and at the same time combats corruption.

Without any doubt, Betsson’s participation in the initiative will have a positive impact, considering that the company is among the largest gaming groups in the world, consisting of more than 20 brands.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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