May 16, 2023 3 min read


BetRegal and The Unit Extend Their Collaboration after a Stellar First Year

The two companies will continue their marketing service partnership, maintaining their focus on cementing the operator’s presence across select jurisdictions

The Unit has been instrumental in promoting the BetRegal brand, contributing high-quality tv advertisements and spearheading successful online marketing campaigns. Thanks to these efforts, the sports betting operator has experienced substantial growth, reaching out to fans across its available markets. The extended partnership should contribute to BetRegal’s plans to expand in the iGaming space, benefiting both companies.

Masterful Marketing Fueled Irish Expansion

As part of the extended partnership, The Unit will continue to provide a range of marketing services to BetRegal, building on its previous successes. The operator’s series of video ads in Ireland on sports media giant Sky Sports enjoyed positive feedback, attracting new clients and contributing to its regional growth. 

Such a significant focus on marketing has allowed BetRegal to foster a reputation of high-quality sports betting content with a strong community focus. The operator’s growing popularity within the Irish market coincides with the League of Ireland’s skyrocketing attendance and fan engagement. BetRegal capitalized on these trends, partnering with local community club Dundalk FC.

BetRegal’s ongoing efforts in the region helped the company reach out to even more fans and become one of the leading Irish sportsbooks. The sportsbook has taken great care to build a positive relationship with communities, contributing to charities and local initiatives. Such highly-impactful campaigns have given the Canadian operator a definitive edge in the region and will be instrumental in its future expansion efforts.

The Partnership Will Help BetRegal Tackle New Challenges

BetRegal’s success in Ireland would have been impossible without The Unit’s assistance. In addition to the successful TV ad campaign, the marketing company focused significantly on social media, bolstering BetRegal’s Twitter presence with engaging humor, attention to current trends, and impeccable timing. These efforts established an engaged follower base of 4,000 Twitter users, ensuring sustainable future growth.

The Unit co-founder Paddy Casey was impressed with BetRegal’s results in the Irish market, drawing attention to the marketing agency’s contribution to the ongoing growth. He lauded the operator’s commitment to success and impressive brand recognition, expressing his intent to maintain the two companies’ positive and mutually beneficial relationship.

We look forward to working on new projects where we can continue to provide our world-class marketing services and build on the good work we have carried out to date.

Paddy Casey, The Unit co-founder

BetRegal head of marketing, Aly Lalani, echoed Casey’s sentiments, praising the marketing company’s ability to cater to local tastes and build a distinctive brand identity. With an upcoming foray into iGaming, The Unit’s marketing services and creative design should significantly aid the operator’s chances to make its impact in the highly competitive online gambling market.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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