Under a new partnership agreement, BetMGM became an Official Sports Betting Partner of the Philadelphia 76ers. The leading sports betting company will benefit from TV-visible signage and fan-focused engagement campaigns.
BetMGM Inks Partnership with Philadelphia 76ers
The leading sports betting and digital gaming company, BetMGM, announced that it teamed up with the Philadelphia 76ers on Tuesday this week. Under the partnership, the sports betting company became an Official Sports Betting Partner of the NBA team. As a part of the new partnership, BetMGM will benefit from TV-visible signage and the company’s logo will be featured on the pole pads during games of the team.
Furthermore, BetMGM will benefit from fan-focused engagement campaigns which will feature promotions on the team’s app, 76ers casino games, and more. Being an Official Sports Betting Partner of the team, BetMGM branding will be featured across all digital and social platforms of the team, including the official 76ers mobile app. BetMGM signage will be available at the arena during games of Philadelphia 76ers including on the pole pads beneath the baskets which are seen during TV broadcasts.
Boosting the in-game experience, MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will become an “Official Away Game Host of the Philadelphia 76ers”. With this activation, future events are going to be held at Borgata, once it’s safe to do so. The casino resort will host a co-branded Season Ticket Member and VIP event which will feature casino games, appearances by legendary 76ers players, autographed memorabilia raffles, and more exclusive prizes.
The NBA Team Is Thrilled to Partner with BetMGM
In a statement, Katie O’Reilly, 76ers Chief Revenue Officer, revealed that the team is thrilled to partner with BetMGM. She added that together with the leading sports betting company, new engaging experiences will be created and delivered to 76ers fans. O’Reilly stressed that the partnership will give the team the ability to connect with its fans using digital channels. Furthermore, fans can enjoy customized 76ers branded games and activations.
“BetMGM will also propel us into a new space, strategically targeting fans in the sports betting and gaming realm.”Katie O’Reilly, 76ers Chief Revenue Officer
Matt Prevost, Chief Revenue Officer at BetMGM, said that the company is honored to be an Official Sports Betting partner of the team. He added that BetMGM’s recent launch in Pennsylvania has been incredibly successful and this partnership represents an exciting opportunity for the company to offer 76ers fans unique ways to engage with their favorite team.
Besides the recent launch of BetMGM in Pennsylvania, the company inked a similar agreement with the NFL franchise the Pittsburgh Steelers. Under the partnership inked in November, BetMGM became the team’s first gaming partner.