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Fiona Simmons July 19, 2023 2 min read
Bet365 Launches “Unleash A Mercenary” with Incentive Games
The prominent operator of online and sports betting products has teamed up with the established game developer for a new bespoke gaming experience
As a result, bet365 and Incentive Games have released the Unleash A Mercenary original casino game that is now available to more than 130 countries. The game is a free-to-play title that is inspired by bet365’s exclusive Mercenary X slot and will help the operator to strike home with new and existing audiences.
Bringing More Original Content to Bet365’s Offer
The game is involved to be engaging and entertaining, with players allowed to unlock daily rewards and unlock various goodies, such as free spins, and even cash rewards. Unleash A Mercenary is now available across bet365’s entire network globally, a massive achievement.
Commenting on the latest opportunity, Incentive Games founder and CEO John Gordon said that this was a historic moment. He hailed the opportunity to be working with bet365 on this new and exciting title and further build upon the popularity of Mercenary X:
Harnessing the sublime graphics from Mercenary X takes this game to the next level. Coupled with our world-class user segmentation and data analysis, Unleash A Mercenary really is a game-changer.Incentive Games founder and CEO John Gordon
A bet365 spokesperson was similarly happy to see the launch of the new game. The person said that Unleash A Mercenary was a worthwhile continuation of the previous title which was released in December 2022 and proved an immediate hit with global audiences.
Bet365 Continues to Deliver Top-Performing Titles to Players
Bet365 has been actively building across its so-called Originals brand and portfolio, which features in-house and exclusive games developed specifically for the operator and nobody else. By bringing more free-to-play offering through this new title, the person said, bet365 was able to do better for its customers and outmatch any other competitor in the process.
“We’re delighted to once again partner with Incentive Games, and hope that Unleash A Mercenary unleashes an amazing gaming experience for our players,” the official statement by the person concluded.
Incentive Games and bet365 have been developing free games on numerous occasions together. Recently, the pair teamed up on a similar free-to-play offering during the Royal Ascot horse racing competition.