August 1, 2023 2 min read

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AS Roma Becomes 678’s Official Betting Partner in Asia

One of Italy’s topflight soccer teams will now work with the Asian-focused sportsbook to raise awareness for its brand across targeted markets

AS Roma, the Italian soccer ace, has formed an alliance with sports wagering company 678.com, and has selected the operator as the club’s Asian Online Betting Partner.

678 to Raise Its Profile Through AS Roma Partnership

678 has been hailed as one of the best online entertainment platforms, AS Roma noted in a press statement, adding that the platform offered fans an innovative and technology-driven experience, enabling them to enjoy gambling products in the safest and healthiest possible way.

Jason Fong, brand manager at 678.com, was excited about the opportunity to see this partnership form and said:

This partnership means a great deal to both brands and brings together AS Roma’s passionate fans with the many users of 678.com.

Jason Fong, brand manager at 678.com

Fong was particularly happy with the club’s history and stature in top-flight soccer around the world, and Asia in particular, which would undoubtedly lead to a boost in 678’s own reputation as the company pursues further growth opportunities in Asia.

The partnership will be mostly visible on Asian channels, along with virtual pitchside LED hoardings during Roma’s Serie A games, and social media promotions designed to drive activations and enliven the fan experience.

Partnerships between betting clubs and topflight soccer clubs have been the talk of the town of late, with most regulators beginning to expect clubs to voluntarily drop such deals. Mounting public pressure has made sports teams all over the world drop their partnerships, but for clubs – there is always a good way to monetize their assets.

The Public Has a Say in What It Sees

Although they may not be allowed to advertise gambling companies at home, some clubs have been able to strike overseas deals and only advertise in specific regions around the world. Sports betting companies offer some exceptional financial incentives to operators as well – a statement that has come under a lot of critique.

Societal pressure does matter, as a recent arrangement between Chelsea, a Premier League club, and Stake, a renowned global operator, failed short of materializing after backlash from fans.

Journalist

Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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