September 1, 2023 3 min read


Arsenal Names Betway Official Global Betting Partner

The new sponsorship will help promote the brand while delivering responsible gaming training for Arsenal's staff and players

Online betting and gaming brand Betway announced a new sponsorship agreement with the globally-recognized English Premier League club, Arsenal. Announced Friday, the new collaboration with Arsenal men’s team designated the popular betting and gaming brand as its Official Global Betting Partner.

The new multi-year collaboration is expected to bring benefits for Arsenal, as well as Betway. Per the new sponsorship deal, the iGaming and betting company will deliver thrilling experiences for Arsenal fans and bettors alike. Such unique experiences will include activations as well as exclusive content available via all social media platforms.

What’s more, the collaboration will help raise brand awareness with Betway branding available via the Emirates Stadium. The company will benefit from advertising boards for all of Arsenal’s domestic matches for the Carabao Cup, FA Cup, as well as the Premier League.

Additionally, the Super Group-owned brand vowed to provide responsible gaming training for all of Arsenal’s players and staff. The globally recognized brand will deliver its Code of Conduct and Responsible Gaming training that provides information and education regarding gambling harm, as well as the use of responsible gaming tools and the support people can receive. This responsible gaming training complements Arsenal’s support through the PFA and FA for its players.

The latest sponsorship agreement with Arsenal grows Betway’s list of partners in soccer. Previously, the company teamed up with West Ham and was also designated as an Official Global Partner of Brighton. Moreover, Betway has previously forged deals with clubs from the Bundesliga and La Liga. Outside of the soccer vertical, the company has established sponsorships with the NHL, NBA and other popular sports, including cricket and tennis.

The Soccer Club Is Thrilled to Team Up with Betway

Juliet Slot, Arsenal’s chief commercial officer, shared her excitement about the new partnership with Betway. She explained that the club is thrilled to name Betway as its Official Global Betting Partner. “It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club,” added Slot, explaining that Arsenal is excited to collaborate with Betway and deliver unique experiences while highlighting the importance of responsible gambling.

Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal.

Anthony Werkman, CEO of Betway Group

Anthony Werkman, Betway Group’s CEO, added that the company is similarly delighted about the new sponsorship agreement with Arsenal. He said that it will be thrilling for Betway to deliver exciting activations and experiences for Arsenal’s huge fan base.

Werkman stressed that the new partnership highlights the importance of responsible gambling. Finally, he predicted that the deal will bring benefits for Betway as well as Arsenal and engage with fans of the club across the globe.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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