June 27, 2024 3 min read


Fact-checked by Stoyan Todorov

Aristocrat Interactive Launches New RMG Era with Integrated Business Segment

Led by CEO Moti Malul, Aristocrat Interactive aims to overhaul iLottery, Content and Aggregation, Gaming Systems, iGaming & Sports, and iGaming White-Label

Aristocrat Interactive has achieved an important development in digital gaming by unveiling its latest business segment – a move that it claims will transform the online real-money gaming (RMG) industry. The company made its announcement during a recent investor presentation in Las Vegas, establishing Aristocrat Interactive as its global brand name for Anaxi and NeoGames.

CEO Moti Malul Sets Stage for Gaming Innovation with Aristocrat Interactive’s New Strategy

The event also outlined the company’s ambitious go-to-market strategy and introduced its key leaders. Under the stewardship of CEO Moti Malul, Aristocrat Interactive is set to revamp iLottery, Content and Aggregation, Gaming Systems, iGaming & Sports and iGaming White-Label with a goal of redefining gaming experiences.

Moti Malul said: “With the launch of Aristocrat Interactive, we believe we are uniquely positioned to spearhead a new era of connected experiences. With our integration of world-class content, cutting-edge technology and service offerings, we are focused on offering a new standard of excellence for our valued customers. We are excited to unite our global teams and deliver innovative solutions that will delight players and empower operators around the world.”

The new business structure combines different units that serve the entire spectrum of the online RMG sector. In charge of each unit within Aristocrat Interactive are experienced individuals. Chris Shaban will head up iLottery, Adrian Bailey will oversee efforts around Content & Aggregation, while Neil Crossan will be responsible for Gaming Systems. Additionally, iGaming & Sports will be led by Dima Reiderman and Jonathan Chilton will direct iGaming White-Label services.

Aristocrat Interactive Unveils Integrated Approach to Redefine Gaming Experience

Aristocrat Interactive’s all-encompassing approach hopes to provide seamless and captivating gameplay for operators and players alike. From high-quality game content to strong technology platforms and integrated back-end solutions, it anticipates setting new industry benchmarks for performance excellence.

Furthermore, Anaxi and NeoGames’ integration into Aristocrat Interactive signifies a strategic move to improve operational effectiveness as well as enhance worldwide market presence. Alongside streamlining operations this merger highlights Aristocrat’s dedication towards innovation alongside customer satisfaction which have been two key drivers of its success.

Looking into future plans, Aristocrat Interactive is eyeing more digital gaming territory, with further announcements and a new website due on September 1. As the company develops, it remains committed to responsible play, regulatory compliance and expanding its footprint within different markets.

Aristocrat Interactive believes that connected gaming experiences are the way forward and wants to be at the forefront of this development by creating unmatched global opportunities for growth and innovation within the gaming industry worldwide while also shaping future online RMGs.


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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