888 Holdings, a global sports betting and iGaming group operating from Gibraltar, entered into a sponsorship agreement with the Portuguese Grand Prix to become the title sponsor for the 2021 edition of the race event.
“It is a thrilling moment for everyone at 888 while we position ourselves as unequivocal supporters for motorcycle sports globally.”Monica Rangel, Head of PT Markets, 888 Portugal
Grande Premio 888 de Portugal
The 2021 edition of the Grand Prix that is set to take place from April 16 to April 18 at the stunning Autodromo Internacional do Algarve will be named the Grande Prémio 888 de Portugal, Dorna Sports, the commercial rights holder for the event announced.
“We are very happy to welcome 888 as title sponsor for the Portuguese Grand Prix and see the 888 name take top billing at one of the most spectacular tracks on the calendar. 888 is a well-known and respected name in the field and we’re very happy to welcome them back to MotoGP.”Pau Serracanta, Managing Director, Dorna Sports
The series returns to the Losail International Circuit in Qatar on Friday for the second event from the MotoGP’s 2021 calendar, after being restricted from European events in 2020 due to imposed travel protocols to prevent the further spread of the coronavirus.
Presence and Visibility of the Brand
Gibraltar-based gaming group 888 has been growing ever since its inception in 1997, boasting market presence across 60 different countries worldwide. In Portugal, the group maintains a diverse portfolio of online offerings, ranging from slot and table games to online entertainment games within a safe gambling environment via the 888casino brand.
“In challenging times, we consider this a true sign of confidence for Portugal and a clear statement on its importance in international sports events. Above all at 888 we want to support and celebrate this moment with all Portuguese fans.”Monica Rangel, Head of PT Markets, 888 Portugal
The newly formed sponsorship agreement for the Portuguese Grand Prix expands the portfolio of sports 888 has presence and the group’s visibility to sports fans, following the recently signed deal with League of Ireland champions Shamrock Rovers to become the main sponsor of the Dublin-based football club for the next 2 seasons.
Besides with the Irish champions, 888 has in place a training kit branding agreement with English Football League (EFL) club from Wales Cardiff City.