October 4, 2022 3 min read

4ThePplayer Enters Michigan via Provisional License

The gaming industry’s leading brand, 4ThePlayer, announced it expanded its presence further into the regulated market in the US by entering a second state. 

4ThePlayer Enters Second US State

The company said Tuesday that it continues its expansion in the US after receiving a provisional license in Michigan. Thanks to the recent provisional license, the company anticipates launching its flagship title 9k Yeti for customers in the regulated market in Michigan in the upcoming months. Besides 9k Yeti, the leading brand plans to introduce more hits for customers in the state. Those games will include the top-performing titles 6 Wild Sharks, as well as 3 Secret Cities. 4ThePlayer’s games in Michigan will be available via its US platform partner, Gaming Realms.

This is another exciting chapter for 4ThePlayer. We are thrilled to have our second state under our belt.

Chris Ash, business development director and co-founder of 4ThePlayer

Chris Ash, 4ThePlayer’s co-founder and business development director, acknowledged that the recent entry marks an important milestone for the company. Moreover, he pointed out that the company is thrilled to enter a second US state. Ash predicted that 4ThePlayer’s roadmap for further US expansion looks exciting for the next year.

The Brand Continues Its US-Facing Expansion

The recent entry in Michigan complements 4ThePlayer’s growth. Only recently, in August, the company entered its first US state. This happened under a transactional waiver which enabled the brand to enter the regulated market in New Jersey. Not unexpectedly, to enter New Jersey 4ThePlayer received a permit from the gambling regulator in the state, the Division of Gaming Enforcement (DGE). This permit enabled the brand to roll out its content for regulated operators in the state.

It was back in 2018 when 4ThePlayer was founded by industry veterans including Ash, Andrew Porter, Thomaz Scalzilli and Henry McLean. The supplier was founded with the goal to offer unique player-centric games for the iGaming industry. The company’s mission is to provide innovative games that engage with the players, offer unique mechanics and create unrivaled experiences.

Currently, 4ThePlayer offers unique games such as 9K Yeti, 3 Secret Cities and 6 Wild Sharks. The supplier’s portfolio also includes the highly-popular 4 Fantastic Fish and 90k Yeti. The company’s iGaming content is already well received by players and operators in New Jersey. Now, thanks to the provisional license in Michigan, the brand will further expand into one of the most lucrative regulated markets in the US.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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