April 11, 2024 3 min read


UFC’s Merab Dvalishvili Partners with Aviator as Brand Ambassador

The deal builds on the operator’s existing partnership with the UFC, enabling the leading app to reach new audiences while bolstering engagement for existing clients

SPRIBE, the developer behind Aviator, the world-renowned crash game, has announced its latest brand ambassador: Merab ‘The Machine’ Dvalishvili, the top contender in the UFC bantamweight division. With a massive global fan base and a stellar career trajectory, Dvalishvili’s partnership with Aviator should elevate the game’s reach to new heights.

Dvalishvili Brings a Lot to the Table

Originally hailing from Tbilisi, Georgia, Dvalishvili embarked on his journey to become a professional MMA fighter by relocating to the United States. Under the tutelage of esteemed trainers Roy Longo and Matt Serra, he honed his skills and rose through the ranks to become one of the most formidable athletes in the UFC.

Dvalishvili expressed his enthusiasm for the partnership, highlighting his admiration for Aviator and its innovative approach to online gaming. The fighter maintains a sizeable social media following and is active on multiple platforms, actively engaging with his fans. Dvalishvili quickly spread the news regarding his collaboration with Aviator, hoping to share the experience with his fans.

Proud to be an official ambassador of Aviator, the #1 crash game in the world! Follow Aviator SPRIBE for exciting content, and let’s win together!

Merab ‘The Machine’ Dvalishvili

SPRIBE’s decision to enlist Dvalishvili as a brand ambassador aligns with the company’s broader strategy of leveraging partnerships with high-profile figures in the sports world. This announcement follows SPRIBE’s multi-year agreement with the UFC, which prominently features the Aviator logo and branding during UFC Fight Nights and pay-per-view events inside the Octagon.

Aviator Will Benefit from Increased Exposure

SPRIBE aims to disrupt the status quo by creating next-gen games that strongly appeal to diverse audiences, offering a unique experience with exciting features, stunning graphics, and engaging gameplay. Aviator targets the growing Millennial demographic, focusing on mobile-first, simple UI, social elements, multiplayer, and fast game sessions.

Collaborating with the UFC has been a substantial boon for SPRIBE, exposing the Championship’s vast audience to the operator’s innovative product. Before the partnership, the game boasted over 10 million monthly players, with that number set to increase. SPRIBE chief commercial officer Giorgi Tsutskiridze was excited to onboard Dvalishvili, hoping the athlete’s fans would try out Aviator.

Our UFC agreement is catapulting Aviator’s brand to a whole new audience of players, ready to embrace the crash game revolution.

Giorgi Tsutskiridze, SPRIBE chief commercial officer

With Dvalishvili joining forces with Aviator, SPRIBE aims to solidify its position as a leader in the online gaming industry while continuing to engage and entertain millions of players worldwide. As the Aviator brand continues to soar, fueled by partnerships with renowned athletes like Dvalishvili, the future looks promising for SPRIBE and its loyal customer base.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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