The Super Bowl’s ad spots have been desired airtime, but one that costs more than a pretty penny. At the cost of around$6 million for a 30-second spot, there aren’t many companies who are convinced that this is the best way to spend their money on marketing. DraftKings, though, wants to believe, and they remain […]
DraftKings, the leading daily fantasy and sports betting operator announced on Wednesday a new agreement with the Oregon Lottery. Oregon Lottery Teams up with DraftKings Under the new deal, DraftKings will become an official sportsbook provider for the Oregon Lottery. As a part of the exclusive agreement, DraftKings’ sportsbook application is going to replace the […]
Leading daily fantasy and sports betting operator DraftKings announced it would launch mobile sports betting operations in New York on Saturday to become one of the first online sportsbooks in the state. Ready to Launch The announcement confirming Boston-based DraftKings is ready to go live with online and mobile sports betting in New York at […]
New legal clouds gathered above the acquisition of Golden Nugget Online Gaming (GNOG) by DraftKings after two new lawsuits were filed against Tilman Fertitta and his participation in the deal. Fresh Lawsuits The new suits claim some of the financial and commercial terms of the $1.56 billion transaction benefitted unfairly Fertitta and several board members […]
DraftKings is the most visible sports betting brand across the United States, according to exclusive multi-state research by international Internet-based market research and data analytics firm YouGov. DraftKing Leads the Charge With 37% The research showed that out of 1,178 people who had been exposed to sports betting advertisements within the last month, a whopping 37% recalled DraftKings. The […]
DraftKings has entered the world of NFTs and joined the massive trend that has exploded this year as it announced yesterday that it came to terms with the NFL Players Association to release special gamified Non-Fungible-Token collections and further boost its involvement in the space. NFT Collections Are Set to Make Their Debut in The […]
Last Wednesday, UK’s Colossus Bets and Diogenes have filed a patent infringement complaint against DraftKings in a Federal Court in Wilmington, Delaware. The complaint is 53 pages long and covers seven patent infringement claims over DraftKings’ use of the cash-out button on its gaming and sports betting products. Colossus Bets and Diogenes Ask for Million-Dollar […]
Leading US sportsbooks do not want professional bettors, or at least DraftKings does not, according to a speech at a Cannacord investor summit by its CEO Jason Robins. Robins also told investors that New York would not see the company spend aggressively for customer acquisition, implying New Yorkers could continue to wager in New Jersey and Connecticut. Professional […]
Under a new deal, DraftKings will become an official sports betting partner of the NHL franchise Boston Bruins. The new collaboration will bring exciting fan engagement opportunities, but the deal is contingent on sports betting legalization in Massachusetts. DraftKings Strikes Another Deal with NHL Franchise Leading digital sports and entertainment company DraftKings announced on Thursday […]
FaZe Clan has added DraftKings as the esports powerhouse’s official iGaming, sports betting, daily fantasy, and free-to-play partner. The partnership is another landmark tie-up between a sports gambling company and an esports organization. The two companies will work on numerous activations to involve esports fans and get them introduced to DraftKings’ products while doing the same for DraftKings’ […]
