April 4, 2023 2 min read


Study Reveals UK Bettors Disagree with Affordability Checks

A majority of bettors would rather change the operator, switch to an unlicensed company or stop betting altogether if asked to provide sensitive financial documents for affordability checks

In anticipation of the result of the White Paper from the review of the Gambling Act in the UK, a new study reveals how do gamblers feel about mandatory affordability checks. However, before the review is out, no one can confirm whether or not, strict mandatory checks would be required in the country, and if so, what would be the threshold for such checks.

Still, the sports betting community, Online Betting Guide (OLBG), released the results of a new study, revealing insights into how punters feel about affordability checks. Conducted by YouGov, the new probe engaged with 1,007 gamblers in the UK between February 23 and March 2, 2023.

Although there are no mandatory affordability requirements, in light of significant fines against companies allowing gamblers that cannot afford to wager, imposed by the gambling regulator in the UK, the Gambling Commission, some operators have decided to implement their own affordability thresholds. With that in mind, the new study uncovered that a majority of the bettors disagree with sharing sensitive financial documents for affordability checks.

60% Of Gamblers Not Happy with Providing Financial Data

Overall, nearly 60% of the participants in the new research admitted they have not been asked to provide financial documents for an affordability check but wouldn’t provide even if they are asked to do so. A breakdown of that result shows that 29.2% of the participants were not asked to provide such info but if asked, they would quit betting altogether.

Separately, 27.4% of the gamblers admitted they have not been asked for financial documents for an affordability check but if asked, they would not do so and select a different licensed gambling operator. What’s worrying is that 3.2% of the gamblers admitted they weren’t asked for such documents but if asked, they wouldn’t provide them and place a bet with an unlicensed operator.

In contrast, only 16.2% of the gamblers said that they were asked to provide financial documents and they have done so. Another 18.5% admitted that they haven’t been asked for documents related to affordability checks but if asked, would provide them.

A small percentage of the gamblers, or 3.9%, confirmed that they were asked about financial documents but refused to provide them and switched to another licensed operator. Only 0.8% of the gamblers that were asked to provide documents for financial checks decided to stop betting, while 0.9% said that they were asked but decided not to provide such information and switched to an unlicensed operator.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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