February 2, 2022 3 min read


Spotlight, Svenska Spel Team Up to Introduce Winter Olympics Microsite

The world-leading technology, content and media company, Spotlight Sports Group (SSG), revealed that it plans to build, host and manage an interactive Winter Olympics microsite for Svenska Spel, the Swedish lottery and iGaming operator.

A New Microsite Will Cover Winter Olympic Sports

The new microsite will feature SSG’s independent reviews and will be in Swedish. Visitors of the microsite will find expert analysis that will be presented in an easy-to-read format. Moreover, an event guide, as well as a calendar, will be at the disposal of the users that can easily check the sporting events for each day.

Under the agreement between Svenska Spel and SSG, the latter will offer an in-depth betting analysis. Presented in Swedish, the analysis will be covering all sports that will be played during the 16 days of the Olympic Games. Additionally, the collaboration will help Svenska Spel leverage its official sponsorship of the Swedish Winter Olympic team. This will present the company’s players with the unique opportunity to track the progress of their favorite players and teams participating in the games.

The Olympic Winter Games Beijing 2022 is just around the corner and will start this week Friday. However, the new microsite has already launched ahead of the Olympic Games and can be viewed by players at https://spela.svenskaspel.se/vinter-os.

The New Deal Brings Excitement for the Duo

Dan Korhonen, Svenska Spel’s head of sports betting products, outlined that the company’s collaboration with SSG marks an exciting moment. He explained that the Winter Olympics offer a unique opportunity for Svenska Spel to engage with its clients during the events that span for two weeks. In conclusion, Korhonen added that Svenska Spel’s customers are in for exciting experiences thanks to SSG’s insight and analysis delivered in a localized language.

Working with Spotlight Sports Group is an exciting time for us and our customers.

Dan Korhonen, head of sports betting product at Svenska Spel

James Fitzpatrick, SSG’s account director, added that the company is delighted to bring leading coverage of the Winter Olympics for Svenska Spel clients. He explained that thanks to insight, analysis, and betting editorial means, the company’s customers can receive more than just odds.

We’re delighted to be bringing industry-leading Winter Olympics coverage to Svenska Spel customers.

James Fitzpatrick, account director at Spotlight Sports Group

In conclusion, Fitzpatrick said that Svenska Spell can leverage its sponsorship of the Swedish Winter Olympics team together with the microsite that will be delivered in Swedish to “create a content destination for their customers.”


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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