Sportradar Unveils Social Media Video Ads Featuring Betting Data

Sportradar has once again driven innovation, launching an industry-first solution that integrates live sports data and betting content into the video advertisements offered by its ad:s paid social marketing service. This unprecedented approach will unlock new opportunities for the sports betting specialist’s operator partners, the announcement emphasized.

Thanks to the new integration, Sportradar’s clients will get access to more relevant paid ads, at speed and at scale. This will unlock greater customer engagement, improved marketing campaign efficiency and overall value for sports betting and online gaming partners.

Sportradar noted that the new ad:s enhancement has been inspired by the growing popularity of short form video content. The company noted that social media platforms, in particular, are now prioritizing such ads in order to boost customer engagement and achieve greater campaign efficiency and effectiveness.

Sportradar decided to “address this opportunity” and leveraged its proprietary AI-powered marketing tech to create and deliver tailored social media video ads, which update in real-time to reflect betting market movements, betting odds and progressive jackpot values.

At launch, the new social media video ads feature will only be available across Meta-owned social media platforms, including Facebook and Instagram. Sportradar didn’t rule out the possibility of further launches.

Sportradar Wants to Maximize the Potential of Social Media Ads

Niki Beier, Sportradar’s senior vice president of marketing services, commented on the matter, saying that the company’s social media clients have already seen fantastic results using static creative ads powered by live date. How, Sportradar will further change the game, maximizing the potential of social media marketing with improved ads.

Now, by integrating real-time shifts in betting odds with Sportradar’s 23 years’ worth of historical data, we are maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging and better performing video adverts.

Niki Beier, SVP of marketing services, Sportradar

Last but not least, Sportradar emphasized that its ad:s solution adheres to the highest standards of socially responsible advertising. It added that the platform has the ability to market only to non-excluded adults without exposing at-risk individuals to harm.

In other news, Sportradar just extended its historic data rights deal with UEFA by three years.