February 10, 2021 3 min read

Sportradar to Empower Forza Football Marketing Efforts through ‘Ad:s’

Sportradar will utilize its unrivaled marketing service solution for bookmakers, as it partners up with Forza Football to manage its advertising on the live score app.

Sportradar to Boost Forza Football’s Advertising Solution and Content Offering with Ad:s

Global supplier of data for sports betting services, Sportradar, signed an agreement with Forza Football to manage exclusively the advertising of Forza’s live score app via its marketing solution, ‘Ad:s.’

Forza Football would be connected to Sportradar’s global network of betting operators through the supplier’s marketing solution brand. With this deal, Forza Football will be able to engage with its sports fans. Through Sportradar’s industry customized DSP, its clients will get access to over 1 billion contacts of advertising partners, in addition to the exclusive sports betting content.

Besides boosting the app’s advertising solution, Sportradar will provide its API based statistic data to Forza Football to expand its content offering.

Sportradar is keeping its momentum in creating long-term partnerships. The company recently signed a decade-long partnership with EHF, providing its technology solutions to battle integrity threats.

Sportradar Will Help Forza Football Unveil Its Full Potential

With its extensive knowledge of bookmakers marketing, Sportradar would optimize Forza Football’s advertising. The supplier will treat native and odds-first integrations as a priority. It will also enable its Marketing Cloud platform‘s top-level personalized messaging. Sportradar recently launched a new Social Media Integrity Education Service, intending to help with educational tools athletes and stakeholders.

Rainer Geier, Chief Product Officer – Sports Entertainment, Sportradar, said that the ad:s platform is unparalleled when it comes to providing bookmakers highly efficient marketing campaigns. Geier highlighted the company’s value to the bookmakers and concluded that the company is happy to partner up with Forza Football and allowing them to unveil their brand’s full potential.

Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, stated that the company is a pioneer in live scores. Forza Football has more than 20 million downloads. He shared Forza Football’s mind-blowing statistics. It registered 5 billion views, delivered 1 billion sessions, and sent 7 billion push notifications in one season.

He stated that Forza Football has huge potential. He sees Sportradar as the best partner who can bring the brand’s potential to full capacity and engage customers worldwide. He concluded that this partnership would let Forza Football focus on product development. He also gave a sneak peek into the future of the live score app, stating that they aim to reinvent their product.


Eva is a PR specialist and communications expert with ten years of experience in campaign organizing and creative writing. She is also a published author of fictional stories. Eva recently developed an interest in economics and the gaming industry after discovering the inspirational story of Molly Bloom.

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