January 10, 2023 2 min read


Slotmill and SoftGamings Ink Distribution Deal with Fantastic Potential

The Malta Gaming Authority-licensed provider of premium casino games will this way expand its international reach through the new distribution agreement that Slotmill’s chief commercial officer Andreas Ternström called one with “fantastic potential”

According to the terms of the newly signed deal, Slotmill’s portfolio will be available for SoftGamings’ entire distribution network. The list will include a great number of popular games like Super Fruit Smash, Money Jar, Coin Quest, and Gem Rush. 

Speaking about the agreement, Ternström expressed the company’s “super” excitement while praising SoftGamings’ “strong market position” and reputation for offering the full range of premium gaming solutions to casino operators.

All games will be made available to the distribution network that currently counts over 250 casino operators by the start of 2023. SoftGamings’ director of partnerships Anna Lalina explained the company was eager to add Slotmill’s games to their current offering for players. She also spoke about the “attention to detail” and “superb” quality of games that define Slotmill, which is expected to generate first-class player experiences based on added features including Feature Buy and higher-paced gameplay.

Good End-of-the-Year for Slotmill 

In December 2022, Pariplay, NeoGames’ aggregation, and content brand announced it would add Slotmill to its prestigious list of Ignite partners. Accordingly, Pariplay would assist Slotmill with the distribution of its content with brand new operators in the industry and the reaching of new audiences. 

As a result, Slotmill would reap the benefits of accessing more regulated markets, leading to its growth in those markets that are operated by Pariplay. In October 2022, Svenska Spel Sport & Casino announced it would extend its content offering and strengthen its footprint in the online casino world with the help of Slotmill’s products. 

A few months earlier, in June, Slotmill inked a similar distribution agreement with Games Global, an operator of aggregation platforms. Slotmill was created by a team of industry vets who wanted to bring the online gaming market back to life. Their focus on creating top-quality games featuring “stunning graphics and a streamlined user interface” is one of their best features. 

SoftGamings is a business-to-business provider of casino platforms and aggregator of gaming systems that has accumulated over 14 years of experience and more than 10,000 games from 200 suppliers. The company agreed to a deal with Betsolutions at the beginning of the year, making the latter’s Zeppelin game available using SoftGamings’ unified API system.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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