August 4, 2022 3 min read


Proposition 27 Poll Shows High Voter Awareness & Low Support

Proposition 27, the online sports gambling proposition funded by out-of-state corporations to legalize online and mobile sports betting in California, has been the subject of a poll by the Yes on 26/No on 27 campaign. The poll’s results were summarized by FM3 Research, one of the state’s biggest ballot measure polling firms. According to the poll’s results, in spite of being subject to heavy advertising for the duration of one month prior to the poll, the majority of voters still opposed Prop 27. However, during the same tracking survey that was used to measure voters’ awareness and support for the November ballot, voters’ awareness was marked as remarkably high.

Voters Still Opposing Prop 27 Despite the Heavy Blitz of Ads by Yes on 27 

FM3 Research interviewed 900 voters in California between July 30 and August 1. The voters were chosen among those expected to cast a ballot during the election that will take place in November. Respondents were contacted with the help of text messages, emails, and cell and landline phones. All interviews were conducted online with the help of live interviewers. 

More than 75% of all respondents declared that they recently read or heard information regarding Prop 27. At the same time, around 27% of voters recalled being subject to “a lot” of the same information. The findings were rather surprising in regards to the unusually high level of voters reporting a high level of awareness regarding the California ballot just a few months prior to election day. Nonetheless, the high level of awareness was triggered by the heavy No and Yes campaigns aired online and on television for several weeks.

Of the three-quarters of the respondents who remembered seeing information about Prop 27, three in five voters expressed opposition both before and after they heard the language of the ballot label. At the same time, one-third of respondents voted in favor of the ballot after hearing the official wording for the ballot.

Democrats, Nonpartisans, and Republicans Oppose Prop 27

A staggering 58% of voters opposed Prop 27 after being shown the ballot label. At the same time, 45% declared they would “definitely” vote against the ballot. One in three voters admitted they would vote in favor of Prop 27, but only 16% said they would “definitely” vote yes. At the same time, most Republican, Democrat, and nonpartisan voters heavily opposed the ballot. 

A number of gambling operators outside of California are currently supporting Prop 27, the measure that would turn all mobile devices into online and mobile sport betting devices after the November ballot. The list includes BetMGM, DraftKings, and FanDuel.

The poll’s sample margin of error was +/-3.5% at a confidence level of 95%.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.


  • Dwain W Gallo
    August 9, 2022 at 12:47 am

    The large Tribes are lying thru their asses about this prop. They only want total control all the gambling in the state. They also lie about 90 percent going out of state. Vote Yes on 27

    • Aaron G.
      August 13, 2022 at 11:11 pm

      I completely agree. The larger tribes want a monopoly on gambling in California. These are the same tribes that make $Billions$ Of dollars every year, with 90% of those monies going to 10% of the people of the tribes. VOTE YES ON PROP 27!!

    • Kayla
      August 19, 2022 at 1:17 pm

      This is such BS. It’s not about Monopoly, it’s about livelyhood. The majority of tribes rely on income from casinos to take care of their people. Losing this business would devistate entire communities that have already suffered enough throughout history. This is a threat to tribal sovereignty being pushed by a billion dollar company out of state company. This prop is bad for the community, bad for indigenous people, and they’re lying about all the money that’s “going to fight homelessness.” There are clear loopholes. I’m glad most californians have enough sense to vote no.

  • Robert
    August 12, 2022 at 11:22 pm

    I’m voting yes on 27. California is the technological Capital of the world. We invented the online economy. Why are we banning the development of sports gambling sites and wagering while letting the other states take all the glory. Makes no sense.

    • Jeff
      August 19, 2022 at 1:20 pm

      Because California has a huge indigenous population and a violent history against them. Casinos are the states way of ensuring tribal sovereignty, and taking away this business would devistate these communities. California wouldn’t see ANY benefit to prop 27. There are blatant loopholes about the “tax benefits” and it historically hasn’t worked in the past.

  • Sven Zerelli
    August 16, 2022 at 3:51 am

    nobody wants to go to a casino in the middle of nowhere just to lay a $20 bet

    • Slick Will Haupt
      September 6, 2022 at 10:49 pm

      Such hypocrisy, don’t drive your car because of emissions and don’t legalize online gambling because of indigenous monopolistic practices. Wouldn’t online sports books generate revenue, reduce emissions, add competition to the marketplace which Republicans say they are for? Complete shit show. Yamava, Pechanga, Morongo, Baron, Harrahs are locked in loaded to crush the game. Unfortunate

  • Gabriel
    August 18, 2022 at 12:52 am

    All you gambling addict carpetbaggers and non-CA outsiders have zero understanding of state history, or of the compacts tribes signed with the state under Gov. Gray Davis, and will have zero success getting your way here.

    Continue to preside over the stench of moral degradation in the 40 some states you already hold dominion over. California will never be yours. 🙂

    RIP your ballot measure lol

  • Yvonne Van
    August 18, 2022 at 4:53 am

    Just read who is backing Prop. 27, gaming giants including FanDuel, BetMGM and DraftKings. Really people, do you think they care about the homeless and Native Americans? Good luck finding out what they have done in Nevada for the Native Americans.

  • YESON27
    August 19, 2022 at 7:58 pm

    Voting yes on this for sure.

    • Jeff
      September 13, 2022 at 1:56 am

      Voting NO for sure!

  • Anthony S
    August 22, 2022 at 3:57 pm


  • Donna
    August 22, 2022 at 9:03 pm

    Absolutely true the Indians want total control over all the gaming money in this state. We should never give them that control. They should have never been given the control that they have now, they have way too much and they cheat. Please people wake up, don’t give them billions more. Most people are not aware that they don’t pay federal or state income taxes either the way the rest of us do . And yet they get on TV and cry like they’re getting a bad deal like we owe them something , we gave them a lot too much , in my opinion. The only reason they want it is so they can get people inside their rigged casinos and take more of their money. I agree with the other poster no one wants to drive to the middle of nowhere to place a bet on a game.

  • Al Villa
    August 24, 2022 at 1:38 pm

    We all know that if outside companies want to potentially make Billions of dollars off the back of Californians, they need to pay at least what we pay for in gas tax. The measly 10% tax that Proposition 27 would give CA is not enough, compared to the Billions they stand to make. VOTE NO ON 27

  • VoteNo27
    August 24, 2022 at 8:14 pm

    I’m voting no. It’s a fact that 90% of the profits will be leaving the state and even worse, your local communities. The current gaming tribes contribute much more to non-gaming tribes than prop 27 has to offer. That will stop if 27 passes which is why some non-gaming tribes are against 27. Not to mention that prop 27 is in violation of every tribal compact with the state. Oh and the tax right-offs will reduce the states and triable share to almost nothing. The $100 million licensing fee means nothing, they get to write it off.

  • Al J
    August 26, 2022 at 1:15 am

    I don’t believe allowing online sports wagering will have much impact on the tribal casinos. I think people who go to tribal casinos are looking for a different experience from the people who want to wager online on sports.

  • Christina
    August 28, 2022 at 7:22 am

    Two big differences. Prop 26 a person goes into a casino and places a bet, the tribe uses that money to support their communities and pay the State of California whatever their compact states. Prop 27 is online, local casinos, communities and the State of California loose more money. There will be lawsuits as there are no safeguards to prevent children under 21 to bet no matter what they say. There have been successful lawsuits on the fake gaming websites that children have accessed. Lawyers are the real winners under Prop 27.

  • Velta Kadlecek
    September 7, 2022 at 2:24 am

    California Indian tribes who have casinos want All the money from sports bets to come to them. They say that 27 is backed by out of state corporations. This may be true but Indian casinos are backed by big Las Vegas casinos. What’s the difference? YES on 27. Give nongaming tribes a little piece of the pie.

  • Jack Lowell
    September 9, 2022 at 12:50 am

    I’m voting mainly because of the obvious cynicism of the backers of Prop. 27. I have no doubt that if 27 passes they will be lobbying immediately to do away with any taxation on their profits – the homeless and Indian tribes can get lost.

  • jake
    September 12, 2022 at 10:53 am

    Vote yes, the Indians are lying through their teeth to keep a monopoly on gambling. None of their money goes to the homeless and all the other bs they are spouting.

  • Lucky Luciano
    September 13, 2022 at 12:21 pm

    Vote yes on 27. Support all the tribes not just the ones with casinos

  • Walt
    September 15, 2022 at 1:23 pm

    in California WHY can I bet on horseracing online racing anywhere in the world and NOT bet any NFL?NCAAF MLB or NBA online ???? BUT i can bet on an Animal ?? C”mon !!!! VOTE YES 27

  • robert
    September 15, 2022 at 7:30 pm

    People are still going to go to the casinos regardless of the outcome of this vote as most people already have the ability to bet on sports through other venues etc (Belize etc) and still go to the casinos! betting on your phone will never replace the feel and excitement of a casino. The tribes just don’t want the competition!

  • Sam Wood
    October 30, 2022 at 1:59 pm

    If you Love freedom Vote YES on 27….Do NOT BELIEVE opponents nonsense that under aged kids will have ACCESS ….Total BS….. On LIne Sportsgaming sites require I.D./ SS#’s that require to be at least 21 y.o…..If you are 18 and join military; you may lose limbs, your eye sight, or die on dirty foreign soil…..A 21 y.o. should be able to make a bet on their favorite team or sport…..Horse racing is legal online……SportBetting should be too…. It’s a no Brainer……wake up morons

Leave a Reply

Your email address will not be published. Required fields are marked *