November 9, 2022 3 min read


Pragmatic Play Boosts African Presence via World Sports Betting Deal

The leading iGaming industry content provider, Pragmatic Play, expanded its reach in South Africa after signing a new partnership. The company announced Wednesday that it joined forces with World Sports Betting, the premier sports betting operator.

World Sports Betting and Pragmatic Play Ink New Deal

Under the new deal, Pragmatic Play agreed to provide an array of its portfolio for the leading operator. As a result, the company will offer its award-winning slot titles such as the recent smashing hits Striking Hot and Happy Hooves. The terms of the new deal will bring popular titles such as Sweet Bonanza as well.

World Sports Betting will benefit from tapping into Pragmatic Play’s live casino titles. This will bring leading games such as Blackjack, Roulette and Boom City, the company’s recent innovative title. In addition, World Sports Betting’s collaboration with the leading iGaming content developer will bring other RNG products including the highly-popular Scratchcard titles Queen of Gold Scratchcard and Wolf Gold Scratchcard.

World Sports Betting is excited to announce the partnership with Pragmatic Play. Its product is going to be a great addition to our existing offering, and we look forward to being able to roll this out shortly.

Warren Tannous, CEO at World Sports Betting

World Sports Betting’s CEO, Warren Tannous, said that the company is delighted to join forces with Pragmatic Play. He outlined that Pragmatic’s content helps expand World Sports Betting’s portfolio. Last but not least, Tannous said that the company is looking forward to introducing the leading content to its players soon.

Pragmatic Continues to Expand Global Presence

Irina Cornides, Pragmatic Play’s chief operating officer, acknowledged that the company identified the strong potential of the growing gambling market in Africa. She pointed out that expanding further creates new growth opportunities for Pragmatic while at the same time expanding the reach of its products. Cornides added that the company is excited to join forces with World Sports Betting and offer its content to the operator’s growing client base. Finally, she said that the company is “very excited to see the reception our content receives from players.”

We are thrilled to be partnering with World Sports Betting and to deliver multiple verticals to their player base through this agreement.

Irina Cornides, chief operating officer at Pragmatic Play

Thanks to the recent deal, Pragmatic Play expanded the reach of its products. What’s more, the company boosted its growth within the gambling market in Africa. The latest deal reaffirms the company’s plan for further expansion. In fact, only recently Pragmatic Play inked a deal with NorthStar Gaming for the regulated gambling market in Ontario, Canada. As a result of the deal, multiple titles from Pragmatic Play will power NorthStar Bets, NorthStar Gaming’s brand.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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