July 25, 2023 3 min read


Pragmatic Play Agrees to Power Betsson’s Betsafe Brand

The collaboration sees the iGaming content provider deliver its Spanish-language customizable Roulette for Betsson's brand

The renowned provider of quality content for the iGaming sector, Pragmatic Play, announced it expanded its collaboration with the globally recognized betting and gaming company, Betsson Group. On Tuesday, the iGaming developer revealed that it agreed to power one of Betsson’s brands, Betsafe, by delivering its Spanish-language Roulette. Taking the roulette live with the brand is expected to complement its growth in Latin America.

It was back in 2006 when Betsafe was first launched. Since then, the brand has been constantly growing, expanding its presence in strategic regions such as the Nordics, as well as Eastern Europe, enjoying strong popularity. Now, supported by Pragmatic Play, Betsafe anticipates entering the growing Latin American market, a jurisdiction renowned for its immense potential.

The latest agreement isn’t the first one between Betsson and Pragmatic Play. In fact, the duo collaborated for a variety of brands in different countries around the globe. While the collaboration will help expand Betsafe’s offering, it also enables Pragmatic Play’s engaging live casino options to reach new audiences in a variety of markets.

Only recently, Pragmatic Play forged a deal with Blazesoft-owned social gambling operator, Fortune Coins Casino. Under that content agreement, the iGaming provider agreed to power the gambling operator with content, delivering a selection of its fan-favorite games.

The Expanded Agreement Brings Excitement to the Duo

Andrea Rossi, Betsson Group’s commercial director of Southern Europe and LatAm, was excited about the extended collaboration with Pragmatic Play. She spoke about the iGaming developer’s live casino that offers customizable branding options and explained that Betsson will be delighted to bring it to Betsafe’s customers. In conclusion, Rossi pointed out: “We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”

A customized brand experience paired with a localized language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.

Irina Cornides, chief operating officer at Pragmatic Play

Irina Cornides, Pragmatic Play’s chief operating officer, spoke about the benefits of fusing localized language support with customizable brand experience via the company’s Roulette game. Moreover, she added that Pragmatic Play is delighted to boost Betsafe’s offering, delivering unique experiences for Spanish-speaking customers.

Cornides praised the importance of the Latin American market and said that the company has seen immense growth in the region. Finally, she said that Pragmatic Play is delighted to expand its presence in Latin America by delivering its branded Roulette for Betsafe customers.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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