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Jerome García January 25, 2021 2 min read
PointsBet Names Shaquille O’Neal Brand Ambassador in Australia
The iconic basketball player and three-time MVP, Shaquille O’Neal was named a brand ambassador for PointsBet in Australia. The iconic NBA champion will headline the company’s 2021 Australian brand campaign set to air across multiple media channels.
Basketball Icon Shaquille O’Neal Becomes a Brand Ambassador for PointsBet
Leading sportsbook operator PointsBet announced today that it appointed the basketball icon Shaquille O’Neal as a brand ambassador in Australia. The professional basketball champion and three-time MVP will headline the company’s 2021 Australian brand campaign. The campaign will be aired across TV, mobile, digital, and social media channels.
In a statement, the basketball star Shaquille O’Neal said that he is excited to join forces with PointsBet. He deemed the bookmaker as the best-in-class partner in Australia when it comes to online sportsbooks.
PointsBet takes pride in providing its customers with the quickest and most-user-friendly application available for both iOS and Android devices. Furthermore, the cutting-edge bookmaker is proud to be able to provide the best content and experience for sports fans.
O’Neal Was the Company’s Number One Pick in Australia
Andrew Fahey, PointsBet chief marketing officer and co-founder also shared his excitement by saying that O’Neal is an iconic figure “in the worlds of sports and entertainment”. Furthermore, he added that the basketball star was the company’s number one pick to present PointsBet in Australia.
Mr. Fahey acknowledged that U.S. sports and basketball in particular “continue to be the fastest-growing betting sport” in Australia and the company is incredibly excited to collaborate with such a famous athlete. In conclusion, Mr. Fahey said that PointsBet is delighted that Mr. O’Neal agreed to become a brand ambassador.
“Shaq is an iconic figure in the worlds of sports and entertainment and was our clear number one pick to represent the PointsBet brand in Australia.”Andrew Fahey, PointsBet chief marketing officer and co-founder
Elsewhere, in the U.S., earlier this month the company inked a key partnership with the Detroit Red Wings in Michigan. Under the partnership, PointsBet became an official gaming partner of the NHL franchise. Before this, the company inked another key agreement with the Detroit Pistons. As a result, PointsBet became an official sports betting partner of the leading NBA franchise in the Great Lakes State.