Global online sports betting and gaming operator PointsBet has made another step to enhance the level of engagement with sports fans through the appointment of Jeff Gamble as Vice President of Creative.
Helping Entertain Customers
PointsBet hired former VP of Creative & Content for the Brooklyn Nets and Brooklyn Sports & Entertainment Jeff Gamble to bring more than two decades of leadership experience across creative and content teams in the sports and entertainment industry. Commenting on the new hire, PointsBet USA CEO Jeff Aitken outlined that PointsBet relies on its wholly owned technology, insightful ambassadors and partnerships with sports leagues, teams and organizations to offer fans the experience that will stand out from competitors and is behind the company’s success to date.
Bringing Jeff on board to help us continue telling that story and entertaining our customers is another significant milestone for PointsBet, and I can’t wait to see what he and the team create.”Johnny Aitken, CEO, PointsBet USA
As VP of Creative at PointsBet, Gamble will be expected to provide unique insights for sports fans and customers globally, created by the coordinated efforts of a team of designers, producers and ambassadors.
Creative Industry Veteran
As VP for the Brooklyn Nets, Gamble was instrumental in the launch of the Brooklyn Nets brand in 2012 and the development of the NBA franchise’s creative campaigns over the course of 13 league seasons. During his period with the Nets, Jeff Gamble led content development and social media platform oversight for the Brooklyn Sports & Entertainment’s properties.
I’m incredibly excited to join PointsBet and be part of a leading company in one of the fastest growing industries on earth, reimagining how sports fans engage their favorite teams and leagues. PointsBet has built one of the most innovative products in sports betting and gathered some of the most talented people in the content development space, and I’m thrilled to join the team.”Jeff Gamble, VP, Creative, PointsBet
Gamble, who began his career as a graphic designer for Madison Square Garden, was also responsible for the creative content behind several other projects during his time with the Nets, the launch of Barclays Center, the re-launch of Webster Hall and Nassau Coliseum and the creative development for the New York Islanders and New York Liberty.
His work for two of the properties of Madison Square Garden, the New York Knicks and Radio City Music Hall, was instrumental for his appointment as a creative director for the then-New Jersey Nets.