Gambling technology company Playtech announced today it became the first to be awarded the new B2B safer gambling standard award of GamCare.
First Recipient of the Recognition
Playtech received recognition from the UK’s leading provider of information, advice, and support for problem gamblers for its casino product and platform operations in its home market, the UK.
“Through our industry leading products and services we have always worked closely with our licensees to help raise industry standards in responsible business and safer gambling.”Richard Bayliss, Senior Regulatory Affairs and Compliance Manager, Playtech
An independent quality standard recently developed by GamCare, the Safer Gambling Standard is a recognized business that puts customer protection at the forefront of their operations receive for their efforts to protect customers from experiencing problem gambling.
“Since 2018, we have increased our strategic focus by working with academics, charities and thought leaders inside and outside, the gambling sector to deliver our Sustainable Success commitments.”Richard Bayliss, Senior Regulatory Affairs and Compliance Manager, Playtech
Company-Wide Approach to Safer Gambling
GamCare performed an in-depth review of the tech company, from its company-wide culture towards safer gambling and support on executive level for safer gambling, to how the approach to safer gambling is reflected in the process of product design and development by Playtech’s product teams.
“Playtech’s focus on safer gambling was tested through an in-depth review of its governance, product design, innovation and staff training as well conducting interviews with staff and management at all levels.”Hayley Jane Smith, Head, Safer Gambling Standards, GamCare
Playtech’s new Sustainable Success business strategy, as well as its external Stakeholder Advisory Board, were the two initiatives that were outlined as examples of good practice to safer gambling and weighed in favor of GamCare’s decision to make the company the first-ever recipient of the new B2B safer gambling standard award.
“We’re extremely proud to be the first B2B business to receive GamCare’s B2B safer gambling accreditation and we are pleased that GamCare has recognised our efforts to put safer gambling at the heart of what we do.”Richard Bayliss, Senior Regulatory Affairs and Compliance Manager, Playtech
Playtech Protect, an end-to-end player management solution that pools together all company’s compliance and safer gambling technology, tools, and services to allow full visibility of the player life-cycle, was also highly praised by the safer gambling organization.
“We look forward to continuing to work with Playtech on the ongoing development of its safer gambling approach and the assessment of its other B2B business operations.”Hayley Jane Smith, Head, Safer Gambling Standards, GamCare
Delighted to receive the recognition, Richard Bayliss concluded by saying that Playtech should continue to collaborate with others “to identify and develop new products and solutions to meet the needs of customers, licensees, and regulators.”