January 12, 2021 3 min read


Playson Joins Pixel.bet with Gaming Content Roll-out

Pixel.bet gets a content power-up through its latest partnership with Playson, which is expanding its reach with new brands.

Playson Joins Pixel.bet to Back Content Offering

Developer of casino software products Playson has signed a new content partnership with leading iGaming and betting firm Pixel.bet. With this move, Playson is expanding product footprint with new audiences.

The partnership focuses on a global reach with Playson bringing its products to all whitelisted jurisdictions in which Pixel.bet operates. Playson will launch a range of products, including Rise of Egypt Deluxe, and Buffalo Power: Hold and Win and add to the authenticity and uniqueness of the gaming experience at Pixel.bet

Other noteworthy titles arriving on the platform include Legend of Cleopatra: Megaways. Playson licensed the game from Big Time Gaming for the unique Megaways mechanics that brings thousands of potential payline combinations.

All of these products will be integrated with Pixel.bet’s global iGaming portfolio to add to customer engagement and immersion on the platform. Pixel.bet’s footprint is only going to grow further with a solid backing by LeoVegas, of which it is part, thanks to Playson’s customer retention tools and integration-free engagement tools.

Pixel.bet’s focus through the link-up with Playson is the further expansion in the highly-regulated German and Scandinavian markets. These locales constitute the bulk of Pixel’s operations, not least by offering a dedicated esports betting product.

Quality Slots, Strong Engagement Define Success for Playson

Playson has been pushing with a range of products, and particularly quality slot games, such as Solar King, contributing to an already exciting portfolio of games. Commenting on these recent developments, Playson sales director Blanka Homor had this to add:

“Our sales team has worked diligently to grow Playson’s presence in key markets throughout the globe. So, it’s fantastic to have our efforts rewarded with such an exciting partnership.”

Homor shared her company’s excitement to be bolstering Pixel.bet, touting the operator’s growing customer base and an array of betting and gaming experiences. Playson’s products, Homor noted, will undoubtedly win the sympathies of Pixel.bet’s existing customer base. They will also serve as an entry point for new customers.

For its part, Eirik Kristiansen, CEO at Pixel.bet, said that Playson’s cutting-edge platform is bringing a host of innovative gameplay features to bolster the already impressive portfolio Pixel.bet supports.

Kristiansen noted that Pixel.bet’s commitment to the customer remains unchanged. The company is looking to continuously grow and improve its offer as well as strike new integration deals. This should lead to new partnerships with top-notch suppliers, including Playson.

Pixel.bet has been one of LeoVegas AB’s most innovative brands. The brand focuses on iGaming, traditional betting and esports betting, which has been increasing in popularity.

The website entered the Swedish market on January 1, 2019. It has been one of the leading names in the market ever since.  


Stoyan holds over 8 years of esports and gambling writing experience under his belt and is specifically knowledgeable about developments within the online scene. He is a great asset to the GamblingNews.com team with his niche expertise and continual focus on providing our readers with articles that have a unique spin which differentiates us from the rest.

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