January 15, 2025 3 min read

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PandaScore Introduces Cutting-Edge StoryBuilder Product

What if your esports wagers could tell a story – this is what PandaScore is counting on with its newly-minted StoryBuilder product

PandaScore has introduced its latest product, part of a sprawling suite of cutting-edge and innovation-driven solutions designed to elevate the esports betting experience for both operators and consumers.

PandaScore Introduces “Story” Factors to Esports Betting

The new solution, fittingly called StoryBuilder, uses generative AI to create and serve personalized and tailored bets. PandaScore is going to allow the tool to monitor past betting behavior and draw its input from consumer preferences to come up with personalized opportunities for players to bet on selections that they are likely to enjoy in the first place.

The storyline factor could come from the fact that the suggestions focus on tournaments over the year, essentially giving bettors a quick way to scrutinize possible selections that they would be interested in.

The tool is important for both businesses and esports aficionados, as allows the former to offer more relevant selections in a targeted approach whereas it makes it easier for consumers to access markets that, chances are, they would be keen to back.

The StoryBuilder will still be overseen by the operators who will create the bet slips and offer them to their customer, potentially leading to better margins for businesses and esports fans. The tool is hailed for several of its core features, including eliminating what is commonly described as “decision fatigue,” when there are so many different options on a single game alone!

The tool will also make it easier for people who are only getting started with betting, in general, to understand how a BetBuilder works and why it is an essential part of the experience. The story element is a nice flair to add to a powerful technologically-savvy solution.

PandaScore CEO Flavien Guillocheau has welcomed the new tool and offered further insight into what it is designed to do.

PandaScore Seeks to Create Content That Is Timely and Relevant

“StoryBuilder breaks new ground in esports and sports betting, allowing our clients to tell the best stories about a match in a way we believe no other product can,” Guillocheau said.

He doubled down on the story element and added: “The future of esports betting is in tailored experiences that allow bettors to create stories and narratives around the content they love.”

The sector must push further to create more content that is data-driven, the chief executive said. Thanks to StoryBuilder, PandaScore is embarking on a mission to develop more content that is relevant and timely and serves fans with the right betting opportunities.

Journalist

Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at Gambling News is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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