September 15, 2023 3 min read


Northampton Selects QuinnBet as Official Advertising Partner

The deal grows further Northampton's portfolio of partners and helps promote the popular betting and gaming brand

The renowned betting and gaming brand with a strong presence within the gambling sector in the UK and Ireland, QuinnBet, announced a new multi-year agreement. Details regarding the latest collaboration emerged Thursday and saw the company become an official partner of the Northampton Town Football Club, the professional association soccer club competing for the EFL League One, based in Northampton, England.

Thanks to the new collaboration, QuinnBet will benefit from brand exposure via boards placed on the northeast and southeast corners of the Sixfields stadium. Moreover, the operator will benefit from exposure via boards placed in the TV arc at the stadium, helping increase brand awareness even further.

The collaboration with Northampton marks an important milestone for QuinnBet as it complements its ongoing growth. The company initially launched its services nearly a decade ago, back in August 2017. Since then, QuinnBet has been rapidly growing within the regulated gambling sector in Ireland, as well as the UK.

The company is currently licensed and regulated by the Government of Gibraltar, as well as the Gibraltar Gambling Commissioner. Moreover, as noted, it has established its presence in Great Britain via licensing from the Gambling Commission. In Ireland, QuinnBet has established its operations under the Betting Amendment Act 2015.

Constantly growing its operations, QuinnBet remains dedicated to delivering unique gambling experiences for its customer base. The company offers an online casino platform as well as a sportsbook that are available for desktop and mobile devices. Now, thanks to the multi-year deal with Northampton, QuinnBet is expected to grow further its presence in the UK and Ireland, reaching new customers.

The Deal Brings Excitement to QuinnBet, Northampton

Niall McPartland, QuinnBet’s head of commercial and sponsorships, revealed that the company is excited to sign this new advertising collaboration with the famous soccer team. He spoke about the club’s extensive history in soccer, highlighting iconic wins for the team. “Like the Cobblers, QuinnBet operates in an industry dominated by large competitors, but that doesn’t detract from our ambitions to strive for the top,” added McPartland.

We are delighted to commence this 3-year advertising partnership with Northampton Town FC, it has been a pleasure working with their commercial team.

Niall McPartland, head of commercial and sponsorship at QuinnBet

The company’s head of commercial and sponsorship added that QuinnBet remains dedicated to improving its casino and sports betting offering and delivering unrivaled experiences. At the same time, McPartland said that the operator adheres to responsible gambling. Finally, he said: “Football is hugely popular with QuinnBet customers, and we are proud to support the game and clubs like Northampton Town FC through our sponsorships. We wish everyone at the club every success for the season ahead and beyond.”

Caroline Lucy, Northampton’s commercial director, shared the excitement of McPartland. She said that the club is delighted to add QuinnBet to its growing list of partners. Finally, Lucy predicted that the collaboration would bring success to the duo.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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