LiveScore Bet Launches Total Betting TVC and New Media Plan

Leading sports betting brand and key component within the LiveScore Group sports ecosystem, LiveScore Bet, has announced the launch of a new Total Betting television commercial (TVC) in Ireland along with a new media plan in collaboration with Sky Sports and RTE.

Total Betting TVC Campaign Launched in Ireland

The recent announcement has allowed LiveScore Bet to uncover a plethora of future product and promotional initiatives that belong to the Total Betting platform. 

LiveScore Group chief executive officer Sam Sadi took the opportunity to express their excitement for the launch of their Total Betting TVC campaign in Ireland while proving LiveScore Bet’s “seamless, informative, live and rewarding offering.”

Sadi added Total Betting will enable their users to benefit from “a unique, seamless and market-leading product at the heart of all the action.” 

“Fast, Fluid, Connected and Easy On the Eye”

The sportsbook that provides customers in the UK, Ireland, Nigeria, and the Netherlands fresh and improved betting experiences has collaborated with Amigo Partnership, an integrated creative agency that enables “human and artificial intelligence to work elegantly together to elevate the effectiveness and efficiency of every step of the creative process.”

The agency’s executive creative director, Nick Withersby, explained that their job was to “creatively connect” the effortless ease of playing the Total Football game with “fluidity” leading to the “great features and experience of the LiveScore Bet app, and the concept of Total Betting.”

Whitersby further described the new TVC as “fast, fluid, connected and easy on the eye.”

Comprehensive Media Plan 

The resulting TVC is meant to carry viewers on a journey into Total Betting’s universe, which represents LiveScore Bet’s new campaign that will showcase LiveScore brand’s 25-year heritage of quenching fans’ thirst for sport with “a simple, insightful, live and rewarding offering.” 

Besides the launch of the new TVC, the brand also announced “a comprehensive media plan” that would leverage “premium sports programming” across Sky Sports and RTE platforms.

The latter is the country’s national broadcaster. 

In turn, the new packages will make sure the new campaign would benefit from “extensive visibility.”

LiveScore Bet has worked together with media agency SparkFoundry and inked a partnership with Sky Sports to see that the new TVC would feature “around top-tier sports broadcasts, including English football, major golf tournaments, Premier League darts and additional entertainment content.”

The Sky Sports package, which features both linear and on-demand platforms, is aligned with current codes and regulations and is expected to reach approximately 1.5 million male viewers during the new season. 

Similarly, the RTE package features advertising “around 22 European Championship free-to-air matchdays” and will cover all knockout games including the Final for “substantial audience figures” estimated at around 40% of LiveScore Bet’s target Irish demographic. 

By cleverly aligning the new ad placements with high-profile sporting events, the brand will benefit from a strategic position that would allow it to “engage a dedicated sports audience, enhancing brand recognition and engagement.”

As one of the quickest-growing sportsbook brands in the UK, LiveScore Bet has been widely recognized through prestigious industry awards including Best Mobile Product of the Year at the International Gaming Awards 2023, Rising Star at EGR Operator 2022, and SBC 2022, Innovation in Sports Betting at EGR Marketing Awards 2022. 

In April, LiveScore celebrated its 25th anniversary by releasing its Evolution of Fan report which emphasized the evolution of the soccer community in the last two decades and a half. 

In September 2022, LiveScore inked an agreement with Swiss media and tech company Ringier AG which resulted in an investment of $57.4 million injected into the group.

Last month, LiveScore Group migrated its Virgin Bet brand onto the Kambi sportsbook platform, following its long-term plan to enhance users’ sports betting experience.