March 16, 2021 2 min read

likes: Teams Up with AS Roma to Boost Sports Experience

Sports experience is evolving around the world, and the latest partnership between and AS Roma is a continuation of this evolution. to Add New Experiences for AS Roma Fans 

AS Roma and LeoVegas have struck a deal with, the infotainment arm of the popular casino and betting brand, becoming an official partner to the Italian soccer powerhouse. 

As a result, AS Roma soccer fans will be able to find all news surrounding the team’s products in a single place, along with reports on the latest game results and highlights that may be of interest to sports bettors. will get its logo signed into Stadio Olimpico, AS Roma’s home stadium, and thus increase brand awareness. Similarly, will further have access to AS Roma digital content as well, all in the pursuit of an exclusive entertainment experience for soccer fans, as per head of marketing Adele Incerti

Incerti has welcomed the new partnership as an opportunity for to seek a deeper connection with sports fans but also a chance to work with one of the biggest Italian soccer clubs. 

Advertisement Ban No Reason to Stop Creating Value 

Gaining the public’s trust is something that is firmly focused on, and the brand’s platform allows it to achieve just that. Since Italy decided to enforce a blanket ban on all gambling advertisements, brands have been forced to suspend their partnerships promoting gambling with sports teams.

However, innovators such as LeoVegas have found out new ways to establish a good brand name while achieving full compliance with the Autorità per le Garanzie nelle Comunicazioni (AGCOM)’s new statures. 

Effectively, is creating value for sports fans and allows AS Roma fans to engage with a meaningful platform that keeps them informed on anything sports-related without incentivizing them to gamble. 

LeoVegas’ platform is also an example of how traditional sports betting firms can adapt to different market needs to create a worthwhile product that adds value for stakeholders without relying on aggressive marketing strategies.

With a pending review of the gambling industry in the United Kingdom and well across Europe, LeoVegas remains committed to upholding regulatory compliance in multiple jurisdictions. 


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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