November 3, 2023 3 min read


HBA Ensures Global Melbourne Cup Distribution ahead of the Race

This year’s event marks a decade of partnership between HBA and the VRC

Australia braces as the Melbourne Cup looms. The four-day Race that Stops a Nation is set to kick off on November 7, bringing tons of excitement to fans of racing and bettors alike. The $8.4 million feature race is set to take place at Flemington Racecourse and will be presented by 25 broadcasters in 209+ countries and territories.

The Victoria Racing Club (VRC) is set to produce a bespoke world feed for expectant audiences. This year’s broadcast will have the international racing community in mind, helping the club popularize the event among the global community.

 In the meantime, HBA Media, VRC’s dedicated global distribution agency, has improved distribution with eight major networks showcasing all the action.

FOX Sports will headline VRC’s international programs in the USA, allowing Americans to follow the exciting action. TransVision Indonesia, Premier Sports and FanCode will meanwhile air the Melbourne Cup in Indonesia, South East Asia and India, respectively.

In addition, Sky Sports Racing, ESPN, SportsMax and SuperSport will provide coverage to audiences in the UK & Ireland, South & Central America, the Caribbean and Africa, respectively. Meanwhile, DMI will continue to showcase the cases in the Middle East.

Full coverage details and the full list of broadcasters are available on HBA Media’s official website.

Executives Are Excited for the Event

David Campbell, VRC’s executive general manager of VRC Media, shared his thoughts, saying that the Group 1 Lexus Melbourne Cup will be the highlight of the carnival. He added that the partnership with HBA Media will allow his team to connect with the international racing audience.

This year we celebrate 30 years since Vintage Crop became the first internationally trained horse to win the Lexus Melbourne Cup and since that historic moment the VRC has been able to build our global footprint and ensure that the Melbourne Cup Carnival has a strong presence on the world stage.

David Campbell, executive general manager of VRC Media, VRC

HBA Media’s chief executive officer, Henry Birtles, also commented on the matter, expressing his team’s delight to guarantee the event a global footprint

The VRC’s continued investment in live and on-demand international content is an invaluable asset, and we are delighted that a global audience will be able to experience the full Carnival in all its splendor.

Henry Birtles, CEO, HBA Media

Birtles added that this year’s event marks a decade of partnership between HBA and the VRC and thanked the club for its continued support.


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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