- Casino
- Bitcoin Casinos
- Blacklist
- Real Money Casinos
- Reviews
- Strategy Guides
- Sweepstakes Casinos
- US Online Casinos
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- Slots
- Free Slots
- Ancient Slots
- Animal Slots
- Buffalo Bounty
- Chase the Turkey
- Fortune Frog
- Four Mighty Beasts
- Genesis Island
- Jungle Stripes
- Kraken Deep Wins
- Panda Playtime
- Polar Heatwave
- Purrfect Pets
- Rabbit’s Riches
- Safari Stampede
- Sea Treasures
- Shark Spin
- Stampede
- The Exterminator
- The Ingot Ox
- Tiger Temple
- Under the Sea
- Wilderness Wins
- Wolf Moon Rising
- Asian Slots
- 4 Seasons
- 15 Dragon Pearls
- Buddha Fortune Hold and Win
- Cai Hong
- Dragon & Phoenix
- Dragon Kings
- Empire of Riches
- Journey to the West
- Lucky Macau
- Make You Rich
- Moon Sisters Hold and Win
- Mr. Macau
- Mythical Creatures
- Oriental Flower
- Prosperous Bloom
- Storm Lords
- Super Rich God Hold and Win
- Thai Blossoms
- Twin Dragons
- Winds of Wealth
- Classic Slots
- Food Slots
- Gold Slots
- Horror Slots
- Jungle Slots
- Magic Slots
- Sports Slots
- Slot Developers
- Poker
- Sports
- Esports
Hard Rock International Adds Messi as Brand Ambassador
Ahead of its 50th anniversary, Hard Rock International has signed Barcelona forward Lionel Messi as its brand ambassador.
Messi to Boost Hard Rock International Popularity
Known for its customer-focused attitude, Hard Rock International has expanded its list of stars signing up with a new soccer legend to boost awareness and promote its IP. The renowned land-based casino operator has added Lionel Messi, the Argentinian soccer ace and Barcelona forward, who has achieved recognition the world over for his prowess at the game.
Messi is stepping in as an ambassador for Hard Rock, spanning the full spectrum of services, including hospitality, restaurants, and entertainment. The partnership is signed ahead of the operator’s 50th anniversary and will come with a collection of merchandise options that will be related to Messi and his legacy.
The new collection features a number of symbols that are traditionally associated with Messi’s career, including the lion and number ten, which is the number that he carries as part of Barcelona FC.
Commenting on the partnership, Hard Rock chairman Jim Allen said that the company has grown to be one of the world’s most recognizable and beloved brands, touting every aspect of its operations. Messi, Allen continued, was the right call in choosing a partner to celebrate the company’s anniversary.
First Hard Rok-Branded Appearances Already Happening
Messi himself said that “sports and music” are an integral part of his own life and that he was happy to be able to combine his career with his leisure time. He has also appeared in a one-minute company commercial where he puts his soccer skills to good use while photographers are snapping away pictures against a backdrop of Hard Rock signage.
Messi has been doing well, and while his contract with Barcelona expires at the end of June, he has amassed around $35 million from various endorsement partnerships with brands and companies over the past year, a Sportico report has revealed.
He is currently partnered with Gatorade, Adidas, Anheuser-Busch InBev, and other big names. Messi is still below the average age of retirement for a most professional soccer player, so he may be looking to join a new team or withdraw from the game completely.
In the meantime, Hard Rock is looking to reinforce its hegemony in the entertainment sector through a $20 million investment in the Hard Rock Hotel and Casino in Atlantic City.
Brand recognition is important for Hard Rock as the company started early in 2021 that it will be looking to reinforce its digital footprint. Seeking out more recognizable brand ambassadors is a good strategy and one that resonates with the company’s bigger picture.
Related Topics:
Stoyan holds over 8 years of esports and gambling writing experience under his belt and is specifically knowledgeable about developments within the online scene. He is a great asset to the GamblingNews.com team with his niche expertise and continual focus on providing our readers with articles that have a unique spin which differentiates us from the rest.
Must Read
More Articles
Business
October 4, 2024
BetMGM Enjoys Strong Progress in Online Gambling
Casino
October 4, 2024
New York Mandates Addiction Warnings on Gambling Ads
Poker
October 3, 2024
UPT Uncovers Exciting Schedule for 2024 and Beyond
Industry
October 3, 2024
Casino Dealer Tucks Chips in Pants, Gets Sent to Prison
Casino
October 3, 2024
Caeasars Launches Horseshoe Online Casino, Exit WynnBET