Hard Rock Digital and Genius Sports Ink Official Sports Data Partnership

Hard Rock Digital inked a landmark partnership agreement with Genius Sports. Under the deal, Hard Rock will use official sports data as well as Genius Sports’ leading proprietary sportsbook solutions.

Genius Will Power Hard Rock Digital with Sports Data, Engagement and Retention Services

Genius Sports, the sports data and technology provider announced on Monday this week that inked a landmark partnership with Hard Rock Digital. Under the deal, Hard Rock will gain access to Genius Sports’ world-class suite of sportsbook solutions. Those solutions include customer acquisition and retention tools, official data from thousands of events annually as well as leading fan engagement capabilities.

Under the partnership, Hard Rock will gain access to Genius Sports’ NASCAR official data-driven and in-race betting markets. Additionally, the company will be able to leverage Genius’ official sports data NFL products as well as real-time statistics and the Next Gen Stats (NGS) platform.

Last but not least, Hard Rock will be able to tap into official data-powered in-play content from leading international and US leagues such as MLB, NBA, Argentine and Colombian soccer, English Premier League and Liga MX.

Millions of Sports Fans Will Benefit from the New Partnership

Genius Sports’ CEO, Mark Locke, said that millions of customers will benefit from the engaging live betting experiences powered by industry-leading official data. He acknowledged that the collaboration with Hard Rock Digital will boost not only customer retention but engagement as well. In conclusion, Locke said that the partnership provides Genius Sports’ partners with a “unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape.”

“This partnership with Hard Rock Digital will provide millions of customers with immersive and highly engaging live betting experiences, powered by the highest quality official data.”

Mark Locke, CEO at Genius Sports

Hard Rock Digital’s CEO and executive managing director, Marlon Goldstein, shared his excitement about the deal as well. He outlined that Hard Rock is proud to team up with Genius Sports. Goldstein stressed that Hard Rock Digital remains focused on building the best brand in digital gaming and betting. In conclusion, he said that the company is looking forward to the successful collaboration with Genius.

Only recently, Genius expanded its existing deals with BetMGM and Entain. Consequently, the company is now offering the two partners new NFL data, as well as customer engagement solutions. The partnership expansion marks a 10-year successful collaboration between Genius and Entain.

Before that, Genius added another partner to its portfolio by inking a deal with Golden Nugget Online Gaming (GNOG) in September. As a result, GNOG received access to Genius Sports’ LiveData and LiveTrading solutions which offer official data and unique pricing options for thousands of events annually.