Hailey Welch Files Betting Trademark for “Bet On That Thang”

Hailey Welch, better known as the “Hawk Tuah” girl, is turning her viral fame into a business empire. Recent trademark filings reveal that Welch, who became an internet sensation last month, is set to enter the sports betting industry with a new venture called “Bet On That Thang.”

Welch’s Viral Moment Becomes a Business Boom with ‘Bet On That Thang

Welch’s meteoric rise began when a street interview in Nashville went viral. During the interview, she humorously described an intimate act with the phrase “Hawk Tuah,” which quickly became an internet sensation. Now, Welch is capitalizing on her catchphrase by diversifying her business interests.

The new trademark filings, made through Welch’s company 16 Minutes LLC, indicate plans to offer sports betting services, wagering, and various forms of casino gaming under the brand “Bet On That Thang,” reported celebrity news media TMZ. This move suggests Welch is aiming to tap into the lucrative online sports betting market, which has seen significant growth in recent years.

While Welch has not publicly shown much interest in gambling, her decision to enter the betting industry is strategic. Tennessee, Welch’s home state, has legalized online sports betting, providing a fertile ground for her new venture. By leveraging her local fame and the growing acceptance of sports betting, Welch could carve out a niche in this competitive market.

Welch Makes Moves into Sports Betting, Leveraging Her Appeal Among Gen Z and Millennials

The “Bet On That Thang” trademark covers a wide range of services, including sports betting, wagering, casino gaming, and entertainment services. This comprehensive approach indicates Welch’s ambition to establish a strong presence in the gaming industry. The timing of this venture is also notable, as the football season is approaching, which typically sees increased betting activity.

Welch’s entry into the sports betting market is a savvy business move that aligns with her growing influence among Gen Z and millennial demographics. These groups are significant consumers of online sports betting, and Welch’s popularity with them could drive engagement with her brand.

In addition to her sports betting venture, Welch has filed trademarks for a variety of other products, including mouthwash, sunflower seeds, and bubble gum, all branded with her signature “Hawk Tuah” phrase. This diversification showcases her entrepreneurial spirit and her ability to leverage her viral fame across multiple consumer markets.

Welch’s initial foray into the gaming industry was marked by her appearance at the Daer Dayclub at the Hard Rock Hotel & Casino in Hollywood, Florida. There, she judged a bikini contest and reportedly earned $30,000 for the appearance.