February 12, 2024 2 min read


GeoComply: Super Bowl Geolocation Checks up 23%

Minutes before the Big Game, GeoComply recorded a spike in betting activity resulting in 14.75 thousand transactions per second

Geolocation specialist GeoComply has published data about last weekend’s Super Bowl, reporting a 22.3% increase in geolocation checks. This number, the company pointed out, surpasses last year’s figures.

GeoComply said that the growth marks an “important shift” toward a state-regulated, taxed and secure betting ecosystem in the US.

The geolocation specialist analyzed data across 28 US states, Washington DC and Puerto Rico and reported several interesting insights. According to GeoComply, the Super Bowl weekend saw a total of 8.5 million active sports betting accounts – a figure that represents a 15% year-on-year increase.

The two weeks leading up to the Super Bowl, on the other hand, saw GeoComply record over 1.77 million new users create legal online betting accounts. Overall, a total of 13.7 million new accounts have been created since the beginning of the 2023/24 season.

Minutes before the beginning of the Big Game, GeoComply recorded a spike in betting activity resulting in 14.75 thousand transactions per second (TPS). The company recorded that this is almost double the last Super Bowl’s peak and is the highest TPS ever recorded on GeoComply’s systems.

GeoComply to Continue Placing Innovation at the Forefront of Its Brand

GeoComply’s co-founder and chief executive officer, Anna Sainsbury, commented on the matter, praising the record-breaking results during the first Super Bowl in Nevada. Sainsbury said that her team is proud to help foster the growth of a regulated sports betting industry that prioritizes player protection, accountability and security.

Sainsbury emphasized that GeoComply is, as its name suggests, committed to promoting compliance and helping its clients reliably and responsibly expand the “player funnel.”  

Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalized.

Anna Sainsbury, co-founder & CEO, GeoComply

The CEO explained that GeoComply’s technology blends geolocation precision with a “rock-solid player experience.” These two aspects of the company’s platform, she said, are critical to the betting industry’s success.

Sainsbury concluded: “Innovation is at the core of our brand, and we will continue to improve on our technology with the expectation that by the next Super Bowl, more states and more players will join the masses.”


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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