GAN Signs with SGC to Offer Its Simulated Gaming Solution

Leading B2B software-as-a-service provider for the gaming industry Game Account Network (GAN) announced Monday a definitive agreement with Seneca Gaming Corporation (SGC) was signed. According to the deal, GAN will supply patrons at Seneca’s casinos on desktop and mobile with Simulated Gaming.

“We are very excited about the continued adoption of our Simulated Gaming software and eager to work in close concert with Seneca Gaming Corporation to further enhance the user experience for their players.”

Jeff Berman, CCO, GAN

Desktop and Mobile Simulated Gaming Solution

The Simulated Gaming software solution powered by GAN’s software will ensure the business arm of the Seneca Nation of Indians leverage effective marketing, brand building and revenue opportunities across the 3 casino properties it operates: Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca.

“GAN’s ability to develop a customized solution from the bottom-up made them the right partner to help elevate our simulated gaming platform.”

Kevin Nephew, President & CEO, Seneca Gaming Corporation

Seeking to bring a more robust experience to its players in New York, SGC selected GAN to develop a custom solution as a replacement of its former simulated gaming technology, as well as rebrand its play-for-fun offering of social games accessible from desktop and mobile devices.

“We are pleased to have a trusted partner like GAN and look forward to relaunching this exciting play-for-fun experience for our loyal players in the near future.”

Kevin Nephew, President & CEO, Seneca Gaming Corporation

Marketing and Customer Services

GAN’s simulated solution will also take charge of providing marketing and customer services, including new client acquisition and retention via a holistic marketing approach, to the new user of the platform.

“This partnership and integration of GAN’s software will allow SGC to develop more meaningful and actionable player insights to drive new marketing and revenue opportunities.”

Jeff Berman, CCO, GAN

Provider of gaming and hospitality in Western New York SGC offers its customers across its 3 properties in the state a total of 5,400 slot machines and 140 table games, 1,000 luxury rooms and suites, as well as other amenities such as spas, salons, fine dining and high-end retail outlets. The SGC also operates the award-winning Seneca Hickory Stick Golf Course.

Last month, the B2B internet gaming software supplier completed its €149.1 million cash and stock acquisition of Coolbet, to further boost its fully-integrated and customizable offering aimed at real-money gaming operators in the US.