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Fiona Simmons October 27, 2022 3 min read
ESA Gaming Launches in the African Market with 888AFRICA
ESA Gaming, a leading supplier and developer of iGaming content, has made an ambitious overture in the African market, expanding through 888AFRICA, a newly launched venture which has stated that it wants to put its mark on the promising region and is backed by the namesake 888 Holdings.
ESA Gaming Brings EasySwipe Portfolio to Africa
888AFRICA operates under popular branding and it’s the company’s deterministic approach towards growing its footprint in regulated online markets in Africa across both the gaming and betting verticals. 888bet is already available in several important markets, including Kenya, Mozambique, Tanzania, and Zambia.
The arrival of ESA Gaming is just another step towards making the platform and product offer a much more streamlined and enjoyable experience for local crowds. Through ESA Gaming, 888bet will gain access to the EasySwipe portfolio of titles, which are described as “ultra-lightweight” and “mobile-first titles.”
This is important because Internet infrastructure may not be as advanced in certain markets. However, developers have found ways to compress information without compromising quality, creating innovative experiences that are world-class and now arriving on the African market through brands such as ESA Gaming and 888bet.
Some of EasySwipe’s great titles here include crash-style games such as Rocket Racers, Fruitz & Spinz, Basketball Mine, and Goal Mine. ESA Gaming has also been on an ambitious expansionist trajectory, having launched in Europe and Latin America, and having sought to actively consolidate its placement in those markets.
Now, the company is also doubling down on the African market through this tie-up with 888bet. ESA Gaming head of marketing Thomas Smallwood has welcomed this opportunity and said:
888AFRICA is a brand with huge ambitions on the continent. We’re delighted to begin working with the team and are looking forward to playing our role in its exciting growth journey, while showcasing the strength of our highly relevant and adaptable offer.ESA Gaming head of marketing Thomas Smallwood
888AFRICA and ESA Gaming Have Plans for the Region
The EasySwipe portfolio is the clear star of the show here as 888bet players will definitely take fondly to this product, Smallwood said confidently. 888AFRICA CEO Christopher Coyne was equally pleased with the new partnership.
He welcomed the addition of the EasySwipe portfolio of games and said that the arrival of this product will help enhance the brand and company’s market-leading position in African markets. “We look forward to working with the ESA Gaming team in the months ahead,” he concluded.