DraftKings Big Game Prop Reveal will air on Monday, 25 January 6pm ET on Bleacher Report’s mobile app, Youtube and Twitter channels.
DraftKings Big Game Prop Reveal
Bleacher Report and Draft Kings have announced an exciting new show that will provide football fans with an exclusive glimpse into Draft King’s Super Bowl prop bets.
B/R Drop Zone: DraftKings Big Game Prop Reveal is an original show aimed at providing fans with both insight and entertainment . The show will feature football experts and celebrity guests, interactive segments, giveaways and – most importantly – a reveal about the most popular bets for the Big Game.
B/R Drop Zone: DraftKings Big Game Prop Reveal will air on Monday, 25 January at 6 pm ET. The show will be streamed simultaneously on Bleacher Report’s mobile app, Youtube and Twitter channels. The interactive nature of these platforms will allow fans to participate quickly and easily for a chance at winning special prizes.
The show will be hosted by Bleacher Report’s own Cabbie Richards and Greg Ivory and will feature a number of guests and experts who will offer their own takes and insights. This includes B/R Betting’s Kelly Stewart, DraftKings Head of Sportsbook Johny Avello and celebrity guest Chad Ochocinco.
Special Treat for Fans
DraftKings North America Co-Founder and CEO Matt Kalish has said that the Super Bowl has always been highly important to the company. He noted that no matter how much DraftKings has changed over the years, it continues to scale with new offerings and experiences for fans. Mr. Kalish pointed to this year’s reveal as an example of this mentality.
Furthermore, he said that prop betting is currently very popular among NFL fans. Showcasing these markets on the Bleacher Report network is an opportunity for DraftKings to enhance its product offering in 2021.
According to data from the American Gaming Association, around 26 million Americans bet a collective $ 7 billion on last year’s Super Bowl. On a related note, Visa plans on carrying out cashless payments during Super Bowl LV.
B/R Betting GM Joe Yanarella says that Super Bowl prop bets fuel cultural conversation around the game, which is exactly the type of content that the Bleacher Report specializes in. He noted that the B/R Drop Zone: DraftKings Big Game Prop Reveal will tap into this conversation and provide fans with a special event before the main event.