June 18, 2024 3 min read


Fact-checked by Mike Johnson

Dallas Cowboys Welcome Aristocrat as Official Partner

Aristocrat will receive prominent signage across the club’s home stadium and will unleash a variety of Cowboys-themed promotions, digital integrations and activations

The Dallas Cowboys have signed a sponsorship agreement with Aristocrat Gaming, a leading slot machine company. This would see the team join Aristocrat’s list of NFL partners, which includes the Oklahoma Raiders, New England Patriots and New Orleans Saints.

While slots aren’t legal in the Cowboys’ home state, the partnership seeks to capitalize on the team’s popularity to promote Aristocrat’s brand across the US. Additionally, Texan players can always visit Oklahoma for a wager on one of Aristocrat’s NFL machines ahead of the football season.

According to the announcement, the multi-year partnership will see Aristocrat serve as an official partner to the team. As such, it will receive prominent signage across the club’s home stadium, the AT&T Stadium. Additionally, the slot manufacturer will unleash a variety of Cowboys-themed promotions, digital integrations and activations.

The new partnership highlights Aristocrat’s commitment to supporting the league and providing NFL-themed experiences to its players. Thanks to an existing partnership with the NFL itself, Aristocrat offers cutting-edge NFL-themed games that players across the US can enjoy. What sets these games apart from other offerings is the fact that players can choose to play as their favorite football team, boosting their engagement.

The Cowboys Are Happy to Have Aristocrat’s Support

Aristocrat Gaming’s chief executive officer, Hector Fernandez, expressed pride about the arrangement, lauding the Cowboys as “one of the world’s premier sports and entertainment organizations.” He praised the club for its long history and added that he is excited to bring innovative Cowboys-themed experiences to fans.

With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.

Hector Fernandez, CEO, Aristocrat Gaming

The Dallas Cowboys’s executive vice president of business operations, Chad Estis, also weighed in on the matter, expressing the team’s excitement about the agreement. According to Estis, this partnership represents further opportunities for the club to engage with its fans.

Additionally, the EVP said that the partnership with Aristocrat is in line with the Cowboys’ goal of teaming up with world-class partners.

We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys’ marks featured on their slot machines nationwide.

Chad Estis, EVP of business operations, Dallas Cowboys

The agreement comes a month after Aristocrat posted its impressive H1 financials.


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