March 17, 2023 2 min read

likes: Signs Pivotal Partnership with Mexican Football Federation

Caliplay’s flagship brand has expanded its presence in Mexico by teaming up with the country’s topflight soccer organizaiton

The partnership with Mexican Football Federation (FMF) will see Caliente serve as the new partner of Mexico’s National Team for a period of four years.

Mexico’s Topflight Football Gets Its First Official Betting Partner

Caliente joins respected names who are presently sponsoring the team and will have its logos and assets featured alongside those of Coca-Cola, AT&GT, Banorte, and Adidas’. The partnership comes ahead of World Cup 2026 which will be co-hosted by Mexico, the United States, and Canada.

Commenting on this new opportunity, marketing director and commercial Fernanda Sáinz said that the operator was very happy to see this partnership come to fruition. She described it as a “dream come true:”

We are extremely happy to make this dream come true of finally being the official sponsor of the Mexico National Team at the perfect time because in 2026 we play at home and is the local brand of Mexico; what better opportunity to start this four-year sponsorship construction. marketing director and commercial Fernanda Sáinz

The partnership is important as it has a historic and contextual significance, too. This is the first time Mexico’s National Team has agreed to work with a sports betting operator. There is a similar trend currently underway north of the border, with many teams and even leagues partnering with sportsbooks as their official betting partners.

Meanwhile, FMF general sales director José Romano was of a similar mind and said that the alliance with will allow the organization to work towards engaging with fans and deliver fantastic experiences ahead and during the North American World Cup in 2026.

“Let’s celebrate together this relationship that, without a doubt, will be very productive for both of us,” Romano wrapped up.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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