Bragg Enters Brazil, Expects It to Become a Core Market

Bragg Gaming Group, a leading provider of online casino content and platform technology, has unveiled a foray into Brazil’s freshly regulated market. The Latin American country launched regulated online casinos and betting a week ago, marking a new age for local gaming.

Bragg Enters Brazil’s Fresh Market

Bragg was proud to announce its entry into Brazil’s iGaming market which is expected to reach $1.4 billion in revenue in 2025 and $3.7 billion in annual revenue by 2029, according to H2 Gambling Capital analysts.

As a leading iGaming content expert, Bragg believes that it is perfectly positioned to capitalize on the opportunities waiting in Brazil. Now live, the company will be able to power the numerous licensed operators vying for market share with its cutting-edge tech and solutions. The company currently supplies products to around a third of the licensed iGaming operators in the country, with some of its partners including the likes of Betano, Betboo, KTO, Novibet, Sportingbet and Superbet, among others.

Bragg said that it hopes to reach at least half of the regulated operators in Brazil by the year’s midpoint. It furthermore expressed optimism about its future in the region, projecting that the revenue from its local operations could represent up to 10% of its total revenue in 2025.

Bragg’s Will Enhance Its Local Partners’ Content Libraries  

Bragg Gaming’s partners in Brazil can secure access to a wealth of fan-favorite games, including beloved hits such as Atomic Slot Lab’s Egyptian Magic and Indigo Magic’s Crazy Diamonds. The company has been bullish on reinforcing the pipeline of its proprietary studios and hopes to release many new games and products in 2025.

In addition to in-house offerings, clients can also add a variety of third-party content from Powered by Bragg studios to their platforms. Powered by Bragg partners include developers such as Bluberi, Sega Sammy Creation and King Show Games. Bragg’s content strategy in Brazil also includes content aggregation through the Bragg HUB delivery platform.

Bragg also intends to form relationships with local studios, supporting Brazil’s game development sector and producing titles that appeal to local audiences’ sentiments.

The Leadership Is Excited about Brazil

Bragg’s leadership was thrilled about the launch in Brazil, expressing excitement about this major market launch. According to Matevz Mazij, the provider’s chief executive officer, his team boasts extensive experience in localized iGaming content and will be able to turn Brazil into a key territory for its business.

This latest regulated market launch sets us on a strong trajectory for 2025, helping us deliver our strategic objectives of increased revenue through proprietary, exclusive and aggregated online casino content, while at the same time adding geographical diversity to our revenue streams, promoting stable, long-term growth for the Company.

Matevz Mazij, CEO, Bragg Gaming Group

In the meantime, Neill Whyte, the group’s chief commercial officer, said that his team has been working hard to ensure the company has the right content, people and structures to support its operators in Brazil from day 1 of market launch.

For context, the company will serve its local clients from its office in São Paulo, which is led by LATAM regional director Sara Mosallaee, as well as senior account manager Amanda Alexandrini.

Whyte added that the company is already partnered or in talks with approximately half of the operators in Brazil, setting the company up for growth.