October 3, 2022 3 min read


BetGames Expands in Africa via Sahara Games Partnership

The award-winning industry-leading provider of innovative live dealer betting games, BetGames, expanded its presence further in Africa by teaming up with Sahara Games Technology Corporation

Sahara Games Rolls Out Content from BetGames

The new deal announced Monday will see Sahara Games expand its land-based offering by adding a wide range of portfolio from BetGames. Such content includes the highly popular Wheel of Fortune game, as well as the famous lottery titles Lucky 5 and Lucky 7. More than 300 retail locations in Uganda, Kenya, Mozambique and Nigeria will benefit from BetGames’ leading content.

Thanks to the recent collaboration, Sahara Games will further solidify its presence as a leading land-based operator around Africa. What’s more, the deal expands BetGames’ presence in the region and complements its ongoing global growth.

We’re excited to have reached an agreement with such a prominent name like BetGames, the company’s presence in Africa speaks for itself.

Mathew Halloran COO at Sahara Games

Mathew Halloran, Sahara Games’ COO, acknowledged that the company is excited to join forces with a leading supplier as BetGames. He explained that BetGames’ presence in Africa is a testament to the success of its products. In conclusion, Halloran pointed out that a key goal for Sahara Games is to offer best-in-class content and added that the new collaboration complements this strategy.

Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we’ve done just that by taking on BetGames exciting collection of lottery games,

added Halloran

BetGames Continues Its Global Expansion

James Everett, BetGames’ VP of sales for Africa, added that expanding further in Africa brings excitement for the company. He pointed out that the recent deal enables the company to reaffirm its presence and grow in four markets. Everett acknowledged that Sahara Games is a leading operator in the country that offers casino and sports betting content. In conclusion, BetGames’ VP of sales, Africa said that the collaboration will further expand Sahara Games’ offering.

We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets.

James Everett, VP sales, Africa at BetGames

The recent deal with Sahara Games boosts BetGames’ ongoing global expansion. After recently rebranding, the company has seen significant success and continues to join forces with gambling operators around the globe. While BetGames’ flagship product meets the legal requirements set by South African jurisdictions, the company is also authorized in other key markets. Currently, its portfolio of content is licensed in Malta, the UK, Italy, Bulgaria, Latvia, Lithuania and Estonia.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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