August 24, 2023 2 min read


Bet365 Signs Deal With Sandy’s Racing & Gaming in Kentucky

The company's entry into the betting market comes ahead of its launch planned for September

Ahead of the planned opening of its $75 million horse racetrack and entertainment venue in Ashland, Kentucky, Sandy’s Racing & Gaming has announced a new collaboration with the globally recognized betting and gaming company, bet365. Known as a joint venture between the Eastern Band of Cherokee Indians and Revolutionary Racing Kentucky, Sandy’s Racing & Gaming anticipates opening the doors of its venue at some point this autumn.

Under the terms of the new agreement, bet365 will expand its footprint in the United States. Per the new deal, the betting and gaming company is expected to bring exciting offers and promotions for customers in Kentucky. Similar to its other betting operations, the sportsbook is expected to offer live betting, same-game parlay bets, as well as options for streaming different events.

Through the partnership with Sandy’s Gaming & Racing, bet365’s Kentucky operations will mark the sixth state where the company offers its services. The multi-year partnership comes after recently, the state’s regulator, the Kentucky Horse Racing Commission (KHRC), greenlighted bet365’s temporary sports betting license. Along with the leading betting company, other betting behemoths such as DraftKings, FanDuel and BetMGM also secured licenses ahead of the launch of legal sports betting in Kentucky.

The Partnership Brings Excitement to the Duo

A spokesperson for bet365 revealed that the company is delighted to team up with Sandy’s Racing & Gaming. The spokesperson highlighted the company’s dedication to offering supreme betting experiences and praised the speed of its product. Finally, the spokesperson revealed that bet365 is looking forward to delivering its supreme services to customers in Kentucky.

We are thrilled to partner with Sandy’s Racing & Gaming,

explained a spokesperson for bet365

Prentice Salter, Revolutionary Racing’s CEO, revealed that it is currently an exciting time for sports fans in the state. He spoke about the strong position bet365 holds within the betting and gaming market, acknowledging its trusted, safe and fun services. Finally, Salter said that the company is delighted to forge this deal and bring new betting experiences for customers in Kentucky.

This is an incredibly exciting time to be a sports fan in Kentucky.

Prentice Salter, CEO of Revolutionary Racing

Kentucky legalized sports betting earlier this year, in March. The launch of the legal retail sports betting market in the state is expected on September 7, followed by an online launch near the end of the month, on September 28, 2023.


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